Subscribe
Google

How Google plans to measure ad campaigns on iPhones

Google is launching a new measurement tool.
Google's new measurement tools give marketing tech partners a better look at performance across iOS and Android. (Ad Age)
GS
By:
Garett Sloane
May 03, 2025 01:03 AM

Google is making ad measurement more robust on Apple devices, releasing a new mechanism to pierce through the veil of Apple’s opaque system in which it controls the flow of data.

Featured Stories

Media Agencies
WPP to rebrand GroupM as WPP Media
Media Agencies

Industry leaders react to the news.

BB
By:
Brian Bonilla
LR
By:
Lindsay Rittenhouse
PH
By:
Parker Herren
WPP to rebrand GroupM as WPP Media
Possible Conference
Why Possible frustrated marketers and vendors
Possible Conference
JN
By:
Jack Neff
PH
By:
Parker Herren
GF
By:
Gillian Follett
Why Possible frustrated marketers and vendors
Accounts in Review
Bayer launches global creative and media review
Accounts in Review
EL
By:
Ewan Larkin
Bayer launches global creative and media review
CPG
Reimagined Brawny man launches a third ply, and it’s no joke
CPG
JN
By:
Jack Neff
Reimagined Brawny man launches a third ply, and it’s no joke

Latest News

Leo U.S. hires Cristina Reina as chief experience officer
The top 5 creative campaigns to know about right now
Inside top CMOs’ evolving AI and budgeting strategies
Why creative judging needs to evolve as fast as AI-generated work
Staying current is easy with newsletters delivered straight to your inbox.

See More in Google

DOJ urges judge to force Google to divest ad tech tools
How Google plans to measure ad campaigns on iPhones
How Google’s AI ad update can help advertisers better track campaign performance
Google’s search advertising helps Alphabet beat estimates
Staying current is easy with newsletters delivered straight to your inbox.