Signal Isn't Just Important.
It's Everything.
Smart systems. Human connections.
Authenticity wins. Founders and teams who can own their voice—and execute their own PR, media, and marketing—gain a lasting edge.
We don't outsource your story. We build your internal muscle. By coaching your team directly, we give you the tools to communicate with authority, clarity, and credibility—at scale.
Because the most powerful stories aren't manufactured. They're told by the people living them.
What We Actually Do
We deliver exceptional value through these key service areas:
Founder PR Coaching
We train founders and leadership teams to execute authentic PR strategies themselves. Learn how to build genuine media relationships, craft compelling narratives, and engage with journalists directly—because your authentic voice is your most powerful asset.
Executive Media Training
Our personalized coaching prepares founders and executives to confidently handle interviews, press opportunities, and public speaking. Master authentic messaging that resonates with audiences who demand genuine communication from leaders.
Authentic Marketing Coaching
We guide your team to develop marketing strategies that authentically reflect your company's values and mission. Learn to execute marketing that connects genuinely with audiences who can spot inauthenticity immediately.
Leadership Storytelling
Founders who can tell their own story effectively have an unfair advantage. Our coaching helps you develop and execute a compelling narrative that comes directly from you—not filtered through agencies or ghostwriters.
Social Media Strategy
Learn how to develop and execute a social media approach that feels authentic to your voice as a founder. We coach leadership teams on creating meaningful connections with audiences directly, without relying on formulaic approaches or outsourcing.
Crisis Communication Training
When crisis hits, audiences want to hear directly from leadership. We equip founders and teams with the skills to navigate challenging situations authentically, maintaining trust through direct and honest communication.
What We Strip Away
- -No outsourcing your voice to others
- -No dependence on external agencies
- -No generic PR playbooks
- -No one-size-fits-all templates
- -No superficial media training
- -No short-term marketing tactics
What We Build Instead
Systems that spread ideas.
Frameworks that create understanding.
Networks that amplify genuine influence.
Why This Matters
In an age where audiences can instantly identify inauthenticity, founders and teams who can't execute effective communication strategies themselves are at a severe disadvantage.
The ability for leaders to authentically engage in modern media isn't just a nice-to-have skill. In today's landscape, it's the difference between connecting meaningfully with your audience and becoming irrelevant.
Our Values
We believe in partnering with companies, founders, and visionaries who are committed to making the world a better place through ethical technology and responsible innovation.
Our commitment to ethical technology means we prioritize:
- Technology that enhances human potential rather than exploiting it
- Transparent and ethical communication that builds trust
- Sustainable innovation that considers its impact on society and the environment
- Inclusive design that serves diverse communities
We're selective about who we work with because we believe that technology should be a force for good. Our partners share our vision for building solutions that don't just drive business success, but also contribute positively to society.
"We don't just build systems that amplify voices — we build systems that amplify the right voices, for the right reasons."
This ethical foundation isn't just a nice-to-have; it's core to how we operate. We believe that the most impactful, sustainable work happens when values and vision align.
Who We Work With
We work with organizations that understand three things:
- Authenticity is non-negotiable in modern media
- Founders and teams must be able to execute their own media strategy
- The most compelling voices come from within your organization, not from PR agencies
Today's audiences can spot inauthenticity from a mile away. That's why founders and teams need to develop the ability to execute effectively in the modern media landscape themselves, not outsource their voice.
Our coaching sessions equip your team with the practical skills to tell your story authentically, engage with media confidently, and build marketing strategies that genuinely reflect your values and mission—because no one can tell your story better than you.
If you're a founder or leadership team that understands the power of authentic communication and wants to develop these capabilities internally rather than outsourcing your voice—then we should talk.
The Work Speaks
We don't maintain a traditional portfolio or case studies. The systems we build and the networks we map create their own evidence.
You'll know if this resonates.
Signalvs is a media lab for new media, founded by JA Westenberg.
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