Opinion

DEI isn’t a brand statement—it’s a business strategy

In an example of its commitment to diversity, an NFL Super Bowl LIX ad depicted NFL players, including Demario Davis of the New Orleans Saints, mentoring children to help affirm their confidence. (NFL)
April 18, 2025 06:30 PM

Recent headlines suggest that corporate America is abandoning diversity, equity and inclusion (DEI), but the broader reality tells a different story. While a few high-profile companies have made changes, many organizations maintain DEI commitments, albeit under rebranded or softened language.

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