Governor Koike expands criticized projection mapping project, investing three times the amount, 3 million yen

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Governor Koike expands criticized projection mapping project, investing three times the amount, 3 million yen

It has been revealed that Governor Koike Yuriko's Tokyo Metropolitan Government is further expanding its much-criticized projection mapping promotion support project, investing 3 million yen this year, three times as much as last year.

The Tokyo Metropolitan Government and the Tokyo Convention & Visitors Bureau are working to create urban landscapes that will captivate visitors to Tokyo and attract more tourists from both within Japan and overseas. As part of this effort, the Tokyo Metropolitan Government is implementing a "Projection Mapping Promotion Support Project" to subsidize part of the costs for local projects that use projection mapping to boost nighttime tourism in Tokyo.

This time, the subsidy limit will be expanded and the project will be implemented as a fiscal year 7 project. The recipients of the subsidy will be wards, cities, towns, and villages, tourist associations, chambers of commerce, private businesses, and other corporations. The project to be subsidized will be a new project involving projection mapping.

The grant rate and grant limit will be up to two-thirds of the eligible expenses, with a maximum of 3 million yen per organization. For projects in the second year of continued operation, the grant limit will be up to half of the eligible expenses, with a maximum of 2 million yen per organization. For projects in the third year of continued operation, the grant limit will be up to one-third of the eligible expenses, with a maximum of 1 million yen per organization. The grant rate for the purchase of projectors for projection mapping will be up to four-fifths for both new and continuing projects, with a maximum limit of 2,500 million yen for the first year.

In addition, the Tokyo Metropolitan Government's budget proposal for fiscal year 2025 includes the "Tokyo Projection Mapping Promotion Support Project [Industry and Labor]"Plans to invest 3 million yen, three times the current XNUMX million yenIn addition, in a projection mapping-related project for the Tokyo Metropolitan Government, Dentsu, which had been suspended from bidding, had received high-value orders through its group companies in the past.

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要約

Governor Koike expands criticized projection mapping project, investing three times the amount, 3 million yen
Tokyo Governor Yuriko Koike has further expanded its much-criticized projection mapping promotion support project, and this year will see the number of projects increase by 100 from last year.Plans to invest 3 million yen, three times the amountIt became clear that...

The Tokyo Metropolitan Government and the Tokyo Convention & Visitors Bureau are working to create urban landscapes that will captivate visitors to Tokyo and attract more tourists from both within Japan and overseas. As part of this effort, the Tokyo Metropolitan Government is implementing a "Projection Mapping Promotion Support Project" to subsidize part of the costs for local projects that use projection mapping to boost nighttime tourism in Tokyo.

This time, the subsidy limit will be expanded and the project will be implemented as a fiscal year 7 project. The recipients of the subsidy include wards, cities, towns, and villages, tourism associations, chambers of commerce, private businesses, and other corporations. The new project to be subsidized will be a projection mapping project.

The subsidy rates and subsidy limits are as follows:

• New projects: up to two-thirds of eligible expenses, up to a maximum of 3 million yen per organization
• Second-year project: up to half of the eligible expenses, up to 2 million yen
• Second-year project: up to half of the eligible expenses, up to 3 million yen
• Projector purchase cost: Within 5/4 (e.g. 1 million yen in the first year)

In addition, the Tokyo Metropolitan Government's FY7 budget proposal has increased the amount of funding for the "Tokyo Projection Mapping Promotion Support Project [Industry and Labor]" from 1 million yen last year.Expanded to 3 million yenThis is the plan.

In the past,How the Dentsu Group received high-value contractsAs a result, some Tokyo residents have raised doubts about the transparency and cost-effectiveness of the project.

🔗 Sources and links

• Tokyo Metropolitan Government Official Press Release (April 2025, 4)
  https://www.metro.tokyo.lg.jp/information/press/2025/04/2025040715.html
• Tokyo Convention and Visitors Bureau News Release (April 2025, 4)
  https://www.tcvb.or.jp/jp/news/2025/0407_6658/
• Tokyo Metropolitan Government Bureau of Finance "Outline of the Tokyo Metropolitan Government FY7 Budget Proposal (PDF)"
  https://www.zaimu1.metro.tokyo.lg.jp/zaisei/20250131_reiwa7nendo_tokyotoyosanangaiyou/7yosanangaiyou.pdf
• Tokyo Convention and Visitors Bureau "FY7 Projection Mapping Promotion Support Project Subsidy Application Guidelines (PDF)"
  https://www.tcvb.or.jp/jp/news/1c764094697fe5d6206a2a73c12de9f7.pdf

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JapanNewsNavi Editorial Department B's Opinion

Questions raised about Governor Koike's promotion of "Tokyo at Night"

The "Projection Mapping Promotion Support Project" promoted by Tokyo Governor Yuriko Koike is set to receive 3 million yen this year. This is a three-fold increase from last year's 1 million yen, and many Tokyo residents are confused and distrustful. While it is understandable that the aim is to strengthen tourism resources and revitalize the nighttime economy, it is hard not to question the drastic budget increase at this time.

First of all, with prices continuing to rise and an increasing number of families struggling to make ends meet, is it really in the interest of Tokyo residents to spend such a huge amount of tax money on a project with a strong entertainment aspect like projection mapping? Tokyo is facing a mountain of urgent issues, such as aging infrastructure and a shortage of childcare and nursing care workers. Putting off addressing these issues and prioritizing projection mapping seems odd as a political direction.

In addition, there have been cases in this project that have been problematic in the past. It has been revealed that the Dentsu Group has received high-value contracts in the past, and concerns remain about the transparency of the metropolitan government's bidding system and selection process. Given this background, it is only natural that suspicions would arise that the latest budget expansion is also an attempt to induce benefits for certain companies and organizations.

Prioritizing the lives of Tokyo residents and taxes

The metropolitan government should be focusing on fundamental policies that support the lives of Tokyo residents. I don't deny that light displays can attract the attention of visitors to Tokyo, but that's only when the economy is in a good state of flux. In the current situation, where prices are soaring and more and more families are struggling with education, medical care, and housing costs, the first thing we need to protect is the lives of our residents.

Even if we try to enhance tourism resources, it is difficult to say that relying only on light and sound productions will have a sustainable appeal in the city. I think that down-to-earth efforts such as promoting local culture and revitalizing historic shopping streets will be more beneficial to tourism. I cannot help but get the impression that the emphasis is on short-term events and productions aimed at inbound tourists, leaving behind policies that are rooted in the local community.

The subsidy framework has also been expanded, with 1 million yen to be provided per organization in the first year, and up to 2500 million yen for projector purchases. I feel that further verification is needed regarding the fairness of the system and the impartiality of the screening process. A solid monitoring system is needed to ensure that the system is not structured so that only certain companies and organizations benefit.

Prudent fiscal decisions are now required

At first glance, Tokyo's finances appear to be sound, but in the long term there are many uncertain factors, such as a declining birthrate and aging population, and unstable tax revenues. In this context, we must reexamine whether investing large amounts of money in event-related and video production projects every year is really desirable for sustainable urban management.

The 3 million yen is the equivalent of an annual budget for a small local government. It is an amount that can only be spent in a huge city like Tokyo, but how it is spent should always be "Tokyo residents first." It would be a waste to be captivated by the light show while it makes life harder for people at home.

The pillars of the current metropolitan government are the rebuilding of the local economy and support for people's lives. I feel that the metropolitan government, which has been too focused on "appearance" and "presentation" without this perspective, needs to once again have a calm discussion and review. I believe that careful financial decisions and policies rooted in the realities of the residents are the first step to a truly trustworthy government.

Written by: Editorial Department B