Amazon Turned Drivers Into First Responders in Europe Experiment
Takeaways NEW
Amazon.com Inc. equipped some delivery vans in Europe with defibrillators to see if drivers crisscrossing residential areas could speed up aid to heart-attack victims.
The world’s largest online retailer tested a program, called Project Pulse, as a pilot in Amsterdam in November 2023, and expanded it to London and Bologna, Italy, according to documents seen by Bloomberg. A few dozen drivers in each city carried the devices, which are made by Koninklijke Philips NV. The Dutch company partnered with Amazon for the trial.
