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Real Madrid uses first-party and third-party cookies to ensure the functionality of the website (necessary and functionality cookies), for analytical purposes (performance or analytical cookies), and to display advertising related to your preferences based on your browsing habits and profile creation (targeted or advertising cookies), both by the Club and our partners and sponsors.
You can accept all cookies, select the ones you prefer in "Customize," or reject them all.
When you visit any website, it may store or retrieve information on your browser, usually in the form of cookies. This information may be about you, your preferences, or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the headers of each category to learn more and change our default settings. However, blocking some types of cookies may impact your experience on the site and the services we can offer.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
To provide you with a more relevant experience, we collect information about your activity on this service, such as the forms you interact with or the non-advertising content you view. This information may be combined with your previous data (such as your browsing history on our website or other applications) or with information from other users with similar interests. With this, we create or enhance a personalized profile that allows us to show you content tailored to your potential interests. This may influence, for example, the order in which content is presented, making it easier for you to access what interests you most now and in the future.
We allow our partners and sponsors to share browsing data and profiles obtained through deductive techniques. This enables them to conduct analysis and segmentation to optimize marketing campaigns, such as personalized email deliveries, content recommendations, or communications tailored to your interests. All of this is aimed at enhancing your experience and providing you with more relevant information.
