HOW TO COLOR HAIR WHITE - WHITE HAIR COLOR TUTORIAL

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Back in the mid '90s I was obsessed with having white hair. The lightening technique is pretty much the best I've seen. My favorite toner was called Virgin Snow by Manic Panic. My hair always came out perfectly white. Used to get a lot of stares. Love love love white hair.
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To those who are making comments about bleach and shampoo - this method is perfectly safe so long as you make sure you thoroughly rinse out all of the shampoo. Also, when you are shampooing or conditioning a client, you should never be lathering it into the scalp directly. Work and massage your fingers through the hair strands but never massage it into the scalp - this is one of the biggest errors that people make and if your training is top class, then this will be drilled into you. And lastly, this method in the video is only really suitable to those who have dark roots and already lightened ends - if your client has a full head of dark hair, begin with ends first with foils. The roots tend to develop quicker than the ends because it is accelerated slightly by the natural heat of the scalp. Another reason why so much of the product is being used to lighten the hair in this video is also down to the consistency of the mixture. It is quite thick - which isn't necessarily a bad thing - but that does mean that you will require more of it to ensure you're getting it onto all of the hair strands so you don't end up with spots or streaks. If you have taken a partition of hair while applying the product and hair strands are overlapping, then don't be afraid to use a comb to separate them and once again apply product. Needless to say, it's refreshing to see someone be critically honest about the fact that you should not be cutting corners on the amount of product used and best practice is to calculate those costs into the final price for your client.
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Do it on level 2 Latin hair
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The back takes longer to process because, temperature on the head from the crown down is colder than on the top to the front sections
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So I tried this on my client yesterday and it turned out pretty good. Saturation was the key..I needed more product and my timing was alittle short but better safe than sorry. Thanks for the video!! Her scalp was just fine!
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I tried this at work today and the result was awesome and no hair left in the brush during the blowout!!! Thank You, Thank You!!! As far as my client was concerned it was white and she loved it!
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I wish more stylists knew to start in the back. Ive had my highlights become over processed.
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I absolutely love that all the rules get thrown out the window to create something beautiful, as long as, as a stylist that you have the guests hair in integrity first on your mind, know who you are working on, not everything is gonna work on everyone. Just a note. I love learning from this channel and I use some of the things I learn and they usually come out amazing. ( like starting a haircut with my weak side thanks Matt)
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I feel a sense of comfort knowing someone likes this color to go to the trouble of changing their hair to this color. Thank you for posting this. I cried many tears over my once brown hair. It was a deep brown and was so shiny. I found that darker hair reflects light better than light color hair. I love natural black hair. It has blue highlights and shines like glass!
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I was always told not to bleach hair wet, only dry, as it would bleed. I guess you've just got to make sure it's sort of wet, but not dripping.
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I love how your channel smashes the standard mould of salon education! Boom!
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Step one: start off with someone who is a natural level 7 or higher lol 😂😂😂😂
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I wouldn’t recommend shampooing ur hair before bleaching unless u want ur scalp to bleed
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I thought that was fabulous! She looked great
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I would have thought about bleaching on damp hair. You do the back first because there is less heat on the back of the head and it doesn’t see the sun
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I thought one of the big rules of using lightener was to not comb it, especially on already lightened hair, because it can easily snap and break hair strands?
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BLEACHING wet hair?! I had no idea such wizardry existed!! Wooooooowwwwwwwww!! Very inspiring & thank you
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I would like to see this done on natural ethnic hair.
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I remember peeps always saying I couldn’t use bleach on wet hair! Thank you so much for putting this out there. And I was also taught not to do that in beauty school.... but my teacher also taught me to learn the rules so that you can know when to break the rules! 😁
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Great video. Beauty school and other educational classes say to avoid applying to damp hair. Dialution of product. Thank this will be a tip I use for sure. But too me she still look more yellowish white. What would you use to make her more white? Icy Snow White. Fantasy White. I have a client wanting that type if white?
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I actually do all my colours on damp hair. I do the haircut 1st and then apply the colour. It's a much faster approach
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You are right in saying the back takes longer to (come up) process. The hair is generally thicker in the back and can not oxidize like the front does.
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People not understanding that bleach doesn't give a f%^& about water just kinda underscores the lack of even basic knowledge of chemistry a lot of cosmetology instructors have. Bleach has a pH of 13... the only reason why washing the hair with water "stops" the reaction is because we use sooooo much water to wash it away. Water has a duel polarity which allows it to carry away so many different types of substances, but water has a pH of around 7 typically. There is no way that damp hair is going to retain enough water to remotely neutralize bleach.... Your hair, skin and body in general are naturally more acidic than water any day of the week. The only time I'd flinch is if you were suggesting to soak the hair in vinegar before starting. If you REALLY want to go boujie with this technique, skip the water and drench the hair in cold pressed coconut oil. Same principle, bleach doesn't give a f&^%, it will cut through just about anything, but, the oil will help spreadibility, keep it from drying out AND it will help reduce the drying effects of the bleach on the hair itself which is a major source of breakage. The key to white hair is to go slow, cold, and minimize the inevitable damage. The whitest my hair has even been was by following these steps. 1. Hair given a protein treatment. We were being cheap, so we STARTED by using ApHogee's 2 step protein treatment. 2. Hair is allowed to cold dry 3. Hair is saturated in cold pressed coconut oil 4. 1:2 ratio of bleach and 20 Vol c Olaplex, which reduced the lifting power to 10 Vol 5. Hair is COLD processed c that 10 Vol equivalent for almost an HOUR. Low, slow, cold. More time =/= more damage if you go slow. It was lifted to lvl 9, NOT 10. 6. ApHogee 2 step is used AGAIN. 7. Porosity corrector is applied to damp, towel dried hair 9. Wella T18 toner c violet booster and Olaplex is applied to damp hair for 20-40 min. T18 will lift, which is why the hair was only processed to lvl 9. Hair is allowed to silver, and even purple at the roots. 10. Hair comes out purple/silver, and hair aftercare (pH correction, moisture, etc.) is done. 11. Hair sleeping mask is applied, excess violet tones are washed away in the proceeding two showers at home. 12. Hair is left soft, hydrated and as healthy as white hair can be. Oh, and yes, as white as human hair can possibly be. 13. Upkeep is done c purple shampoo/conditioner and masks. People always argue with me about it, but I'll believe them when they've had long white hair for 10+ years and they can run a brush through it from root to end without loosing clumps of hair in the process.
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As a Certified Hair Color Specialist, I have to get involved in the comments on Matt's procedures. He actually did a great job here and was very mindful of his client's hair limits and its integrity. His application was spot on. I would NEVER approach any hair color service without clarifying the hair first. That's just how I roll. Hair catches and holds onto all kinds of environmental elements. In tap water, for instance, copper, iron, and many other trace minerals are present and it remains in the hair and if the hair has high porosity levels, it's even worse. Now we add alkalines and oxidative colors to the picture along with hydrogen peroxide and we have all kinds of chemical reactions going on trying to work through things that it's not designed to. I'm assuming Matt was using a 20V oxidant in his lightener. The reason the back of someone's head takes a bit longer to process is primarily based on density. That's where most of the density lives on our heads. Sunlight doesn't penetrate through the strands as fast as it does the top and sides therefore, typically, the top of the head has a lighter Natural Level and less density. Lightening action (how fast it works) is based on the type of hair you're working on. Fine, Medium, or Coarse. Fine hair colors/lightens faster and could appear a whole level lighter than you formulated. Medium textures color/lighten pretty much as you would expect and Coarse hair colors/lightens slower and a level deeper than you formulated due to the thicker cuticle layer it has. As far as heat sources are concerned in developing/processing color/lighteners. I don't use hood dryers. That's just dry heat. I have two types of color processors in my salon. One is infrared and the other is steam. The steam heat with distilled water is a true game changer. All my colors are processed in 15-20 minutes with steam. Infrared is between 20-30. I can get complete grey coverage with 10V too if the hair isn't too coarse. Bravo to Matt. I loved the outcome.
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Love it ! Never knew you could bleach wet hair. Love these education classes . thank you.
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Her hair looks great!!!
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You start doing the bleaching process in the back of the head because it's the coolest and takes the longest to process. I usually add a yellow/orange cancel to the bleach with a little olaplex. Or a protein filler. Somehow I master doing everyone's hair but mine 🤦🏼‍♀️
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I love this. The idea of applying to wet hair is a great. By the way I shampoo my hair before I lighten it. No problems. If you aren’t using any developer above 20 on scalp, you won’t have any irritation. This was a great video!
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Love the wet hair, makes application so much easier and even . Great job!
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This is the greatest video I have ever watched Thank god someone who actually knows what to do for clients with white hair like me
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Beautiful outcome! You delivered! I do think this woman was much more pretty with the darker blonde and roots though. But, the clients tell you what they want. And I get it.
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Love this technique on all my clients!! Couldn’t have agreed more with everything you said!!
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Just stunning!!! Her hair is flawless
As a blonde, going on 6 years of platinum, it's so hard to find a good stylist, I've found great ones but I move or they move and I am in limbo looking for a stylist I can trust. What questions should I be asking, so that I will know if they are blonde specialists?
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My reasoning for doing the hair on the back first is: 1 The root area isnt exposed to the light and sun rays like the front is and the cuticle is more compacted. It came out fab!👍❤️
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If I washed my clients hair before something like this their scalp would burn off, even with only 20 vol😫😫😫
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This is the best blonde that I have ever seen
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I was taught that water deactivated bleach! We would spray water and wipe the hair section if you wanted it to stop processing while a different section is still going. This is so crazy to me and it seems sooo smooth! Now I just want to know if you need to up the developer when doing it wet?
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I have so many questions! 1. What volume developer did u use? 2. Wet hair? All my teachers say do not do that 3. Why did u put the lightener straight on the scalp? Won't her scalp burn and blister? 4. I was told not to "over" saturate bc I'll be wasting product and money...ummm that's all for now, please answer them for me 🙏 ty
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I also usually start in the back, especially when going lighter, and have always gotten really even results. Recently I've started working on damp hair and it doesn't dilute the results at all. In fact, it does make it A LOT easier! <3 the video; good information, thanks! :)
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Very important technique. The Italian academy directed by the professor Mohammed Ahmed Othman have been using this technique from two years ago and the results are very good. Clear color, healthy hair and lifting for 6-7 degrees by only one step. He is about to declare a new technique but he has not declared it yet.
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Its so beautiful that it looks like an expensive wig! Wow! I wish I could afford you lol Great job!
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Wow. I am watching this video with amazement. My field producing raw chemical materials (glues, conditioners) and materials for wig/hair extensions factories is far from hair salon people. So, I am learning newly much from this video.
Interesting.. I’ve been taught to not shower for days before bleaching so that the natural oils protect the hair.. but how about coconut oil to keep it moisturized? Wouldn’t it be equivalent to the moisture from damp hair?
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what if i want my roots black. should i only bleach the end
Great job sir loving ur tutorials I'm learning a lot I'm a hairdresser and still learning
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She looks so pretty!
I just want to know who wears a nice black adidas Hoodie while bleaching
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How freaking fabulous it turned out! 😮
I have middle brown european hair with a lot of red in them. I live in a big city in Germany and I found no one to make my hair like this. The coifeurs in Germany do not like or are afraid of radical changes.
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Hell yeah . I watched it to the end. Love your videos
LOVE ❤️ thank you so much for posting! Would love to see one on a natural level 1 or 2 , most clients in my area are naturally very dark and want to be blonde blonde! Again thanks so much
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She was gorgeous with that color!!!
Hi, i always love watching you work, you are always so precise and informative however I do have a couple of questions for you: 1. What percentage of damp is her hair at when starting this? 2. Won’t damp hair dilute the lightener? 3. When shampooing are you only focusing on the hair strands and avoiding the scalp? Thank you in advance ! :)
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I love this technique too. I used the Shwartzkopf blondeme instead of the joico since its got a blue tint to it and I dont need a toner after! Just some purple shampoo by pravana, 2 minutes, deep condition. I honestly have hair the same natural color as this model and Schwartzkopf guys.... it's the best. That being said getting a level 7 and up to platinum is easy 😊
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What about using coconut oil to wet the hair prior to starting the bleach rather than just freshly washed?
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I am kind of surprised that you added the toner onto the hair which still has bleach on it. I usually wash the bleach out completely, apply an anti-snap treatment, let it sit for a few minutes and then add the toner. For my hair, this method has worked in the past years but since I am not a professional hair stylist: Is it safe or better to apply the toner on the hair while the brightening cream is still on?
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This isnt a hard thing to do . Her roots are a dark blonde and the rest is previously colored so it will lift up easily . Why doesnt anyone show a really dark level to lighten ? Like a 4 or 5 ? A virgin application from start to finish . Thats what these people need to know on here , how to truly go from brown to blonde . It would really be something that people need .
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Thank you so much , i am so lucky i found this channel , i appreciate you
Saturation! Saturation! Saturation! I’m going to have to come completely out of my cheap mode. I’m just glad I practice on mannequin heads.
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