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They allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that you are finding what you are looking for easily.

These include cookies used to create user profiles to send advertising, or to track usage of our Site for similar marketing purposes. We will use this information to make our Site more relevant to your interests. We may combine data from our website cookies with data provided by analytics providers and market research companies (including 6sense Insights Inc based in the USA) and other third-party sources. Data provided by those sources may include data from your visits to other websites and contact data about you from publicly available sources. This data helps us to build profiles to inform our marketing strategy to fit your needs, and to carry out direct marketing to grow our business.