Advertising
Connect with your next customers on X.
Our audience is influential, plugged-in and in a discovery mindset
Use scroll-stopping formats to stand out on the timeline
Whether you want to use video, images, or words – or some combination of the three – there's an X ad format that fits your business goals.
Promoted ads
Promoted Ads are regular Posts that advertisers pay to amplify, reaching a broader audience or boosting engagement with their followers. Labeled as "Promoted," they function like any other Post—open to Reposts, replies, likes, and more. They can be text-only, or feature images or videos. For examples and specs, click here.
Vertical Video Ads
Vertical Video Ads, the fastest-growing format on X, account for ~20% of daily user time. These full-screen, sound-on ads let your brand captivate audiences, expand reach, and drive traffic to your website or app. As our most engaging ad format, they put your message front and center. A call-to-action button appears after just one second, boosting clicks to your site or app. Data shows users are 7x more likely to engage—following, reposting, liking, or clicking URLs—compared to identical ads on the Home Timeline.
Collection Ads
Collection Ads on X offer a fresh way to browse, tell stories, and shop. Featuring a primary hero image with smaller thumbnails below, they showcase product collections in one seamless view—no swiping needed, unlike Carousel Ads. Advertisers gain flexibility with customizable links to unique product pages and up to 6 highlighted products, services, or promotions in a single ad.
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Explore how brands spark connections and see results on X.
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