ZARA brand profile in the UK 2024

Published by
Umair Bashir
,
Nov 6, 2024

How high is the brand awareness of ZARA in the UK?
When it comes to fashion online shop users, brand awareness of ZARA is at 88 % in the UK. The Brand KPI survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is ZARA in the UK?
In total, 25 % of UK fashion online shop users say they like ZARA.

What is the usage share of ZARA in the UK?
All in all, 18 % of fashion online shop users in the UK use ZARA. 

How loyal are the customers of ZARA?
Around 14 % of fashion online shop users in the UK say they are likely to use ZARA again. 
What's the buzz around ZARA in the UK?
In 2024, about 10 % of UK fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was little to no buzz around ZARA in the UK.

ZARA brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024

CharacteristicShare of respondents
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Statistic: ZARA brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024

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Release date

November 2024

Region

United Kingdom

Survey time period

March to April 2024

Number of respondents

1,114 respondents

Age group

18-64 years

Special properties

respondents who use fashion online shops

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to fashion online shops, which of the following brands do you like?
  • Brand usage: When it comes to fashion online shops, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to fashion online shops, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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