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New Model Adviser
New Model Adviser
Pensions 20 Mar, 2025
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Blog: Advice reforms can convince lifetime ISA savers to ditch cash

Brian Byrnes, head of personal finance at investment app Moneybox, makes the case for reforming the guidance boundary to encourage people to invest for retirement.

Last month I went to parliament to tell MPs on the Treasury Committee what we at Moneybox think should happen to the lifetime ISA. 

With one million young people signed up, Moneybox is one of the largest providers of the lifetime ISA. I appeared alongside six others, including money saving expert Martin Lewis and representatives from several other providers. 

The Committee’s review of the product has been a long time coming. Its product rules have not been reviewed since 2017, and we were pleased there was consensus on how the product could be future-proofed for the next generation of young savers, including reducing the unauthorised withdrawal penalty and reviewing the property price cap so it reflects changing market conditions. 

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