Gartner Research

2024 CEO Survey — The Year of Strategy Relaunches

Published: 08 May 2024

Summary

Gartner’s annual CEO and Senior Business Executive Survey finds CEOs are enacting new postcrisis strategies. Executive leaders must help CEOs deal with geopolitical risks and talent challenges while leveraging AI and sustainability.

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Overview

Key Findings

CEOs are going for growth:

  • CEOs top business priority of growth is up 25%, its highest level in a decade (since 2014).

  • 79% of CEOs will have their revised postcrisis period business strategy ready by the end of 2024.

  • 48% will enter a new country in the next three years versus 22% who will exit one.

  • The top two strategy change focal points are technology and business resilience/agility.

  • Stakeholder shifts: Profitability, price sensitivity and hybrid work are the top framing factors.

Macro conditions remain challenging:

  • 61% see persistent inflation and low economic growth versus solid growth and reduced inflation.

  • 29% see constrained electricity supply, and

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Analysts:

Mark Raskino Kristin Moyer Stephen Smith Gabriela Vogel

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