New one-stop shopping store "PLUSTA" opens Promoting brand transformation into a store that offers exciting moments for travel and life
Release date: October 30, 2024
We are reviewing the role of retail stores located in stations and, in order to further enhance convenience and excitement for customers who use the stations, we will be revamping the brand of our own stores located between Tokyo and Shin-Osaka stations and transitioning to new brands " PLUSTA ," " PLUSTA Gift ," and " PLUSTA Bento " that are specialized to meet the "travel" needs of customers.
■ What is the PLUSTA brand?
<Brand concept>
As a brand that adds color to the journeys of the various people who use the station, we will develop exciting stores that stock the items you're looking for and products that can only be purchased here, making you want to stop by.
<About the name>
PLUSTAThe name PLUSTA was created with the hope of being a station that accompanies many different people on their journeys and adds to thrilling moments.
<About the logo>
As the store will be used by a diverse range of customers over the medium to long term, the name incorporates timeless strength and moderate elegance, as well as the fun and excitement that comes with shopping at the PLUSTA brand.
<Brands>
・PLUSTA
Customers who are traveling can purchase souvenirs and bento boxes, as well as rice balls, snacks, drinks, and more, all in one place.
In addition to the convenience of one-stop shopping, this store also offers an exciting experience.
We will respond to customer needs by providing the most appropriate product lineup for each location, and by setting up stores not only in concourses but also on Shinkansen platforms.
・PLUSTA Gift(Plusta Gift)
This store mainly sells souvenirs.
In addition to standard souvenirs, we also have limited-time and popular local souvenirs.
By connecting customers with the local community through souvenirs,
We aim to be a souvenir specialty store where you can make new discoveries about the local area.
・PLUSTA Bento(Plasta Bento)
This store mainly sells ekiben.
Local ekiben and our original ekiben etc.
As a ekiben specialty store, we offer a wide variety of carefully selected ekiben.
The excitement of choosing and the anticipation of looking forward to eating
We will make suggestions to our customers.
■ Background of the brand change
2023Since the merger of Tokai Kiosk Co., Ltd. and JR Tokai Passengers Co., Ltd. in October 2013, many store formats and brand names have been mixed together. By establishing new store formats and brands that combine the strengths of the two former companies, we will be able to better meet the needs of our customers.With the aim of expanding our stores in a way that is in line with our customers' needs, we have decided to revamp our brand.
In response to travel needs, we will be Shinkansen our existing brand "GRAND KIOSK" will be gradually converted to the PLUSTA brand. Regarding the "lifestyle" needs of customers who use stations for commuting to work or school,Bellmart Kiosk"ofThe brand will be changed to " Bellmart ".
About Bellmart
This is a convenient store that meets your everyday needs.
You can purchase daily necessities and other items you need in your daily life in one stop.
■ Schedule
2024" PLUSTA Mishima Main Line Ticket Gate" will open at JR Mishima Station on Friday, November 29th .
After that, we will gradually change the brand.
■ PLUSTA brand homepage