Buying Power

Rich People Are Firing a Cash Cannon at the US Economy—But at What Cost?

Industries get recalibrated, economic signals get crossed, and the social fabric begins to fray.

Alicia Silverstone in Clueless.

Photo: Alamy

Over the past few years, I have fielded versions of the same question from readers again and again: Who, exactly, is buying all of this stuff?

The confusion is fair. Recent economic headlines do not add up to a coherent picture: Since 2020, Americans have spent lavishly on discretionary goods and services, even as the cost of necessities has soared. Consumer debt has ballooned right along with prices, and Americans are now defaulting on their credit cards at rates unseen since the Great Recession. Wages growth has been strong, but inflation has thwarted its ability to help most Americans get ahead. So who’s booking all those first-class airline seats and tables at fancy restaurants? Why are tickets for concerts and major sporting events so expensive and also so sold out?

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