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JIMMY PAGE

AI is putting the magic of human artistry at stake

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Jimmy Page, the musician and producer, calls for policies that protect artists, ensuring that their work isn’t siphoned off into the void of machine learning

The Times

In the disciplined studios of early 1960s London, I honed my craft as a session musician, lending my guitar to a myriad of artists across genres. Those countless hours, often three three-hour sessions a day, were more than just work; they were a crucible of creativity, collaboration and ceaseless inspiration. I was required to create and conjure riffs and lyrical figures immediately, without slowing the momentum of the work being recorded with the other musicians and the artist.

This journey from the anonymity of session work to the global stages with Led Zeppelin was not a path paved by algorithms or data sets. It was a voyage marked by spontaneous improvisation and the unquantifiable spark of human ingenuity. The alchemy that transformed a unique riff

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