Corporations give away more than $36.5 billion in grants to charities each year, according to Giving USA. But the benefits of corporate partnerships don’t start and end with money. Many companies actively seek nonprofits to work with because charitable alliances have a multitude of shared advantages, experts say.

Whether it’s multiyear grants or complex cross-branding initiatives, corporate giving can be a win-win for nonprofits and companies. Locking in a corporate partnership can reduce your organization’s need for fundraising or volunteer support and burnish the company’s reputation as well.