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Quarter of brands cutting senior marketing leaders
Saving money on wages (58.4%) is the main reason cited for cutting and not replacing senior marketing talent.
The Marketing Week Podcast: Inside marketing’s imposter syndrome crisis
Marketing Week ReportersIn this episode, we discuss why 80.1% of marketers have experienced imposter syndrome at some point in their careers, featuring insight from Nishma Patel Robb, founder of Glittersphere and former Google marketing leader.
‘It’s not my syndrome’: How marketers can stop feeling like imposters
Charlotte RogersWhile there’s no quick fix for imposter syndrome, businesses recognising the value of marketing and a greater sense of empathy across the industry would be a good start.
‘Massive warning sign’: Marketers on the ‘seismic’ scale of imposter syndrome
Charlotte RogersDoes the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues causing these feelings in the first place?
‘Investing in the next generation’: NatWest’s CMO on reaching a ‘critical audience’
Amrit VirdiNatWest’s latest brand campaign, part of the ‘Tomorrow Begins Today’ platform, is targeting entrepreneurial young people with a social-first approach.
Lidl launches TikTok Shop ‘pop-up’ to ‘meet customers directly’
Molly InnesThe supermarket, which doesn’t offer online delivery in the UK, is selling 3,000 “high protein” bundles on the platform.
‘Growing sense of agility’: Channel 4’s CMO on transitioning to the C-suite
Grace GollaschAppointed CMO last year after two years as MD at in-house agency 4creative, Katie Jackson is on a mission to align Channel 4’s content and brand marketing strategy.
‘Life changing on both sides’: Three marketers on the value of apprenticeships
Charlotte RogersBrands should see marketing apprenticeships as both a chance to help fresh talent break into the industry and an opportunity to turbocharge their business.
