Agenda-setting intelligence, analysis and advice for the global fashion community.
Rising costs, evolving trade policies and shifting political winds are pushing brands to diversify their sourcing in Asia and laying the foundations for more manufacturing closer to home, as detailed in the BoF-McKinsey State of Fashion 2025.
Not since NAFTA has US manufacturing been such a hot topic in national politics. BoF examines the disadvantages and opportunities of producing clothing in America.
Consumers will have a choice of t-shirts made in the USA or produced overseas. But there’s a catch: the US-produced apparel will cost as much as 25 percent more.
The new partners say they have long-term vision for body-fitting activewear for women.
Join us for our next BoF Professional Masterclass on Thursday, February 27 at 16:00 GMT / 11:00 EST as report author Joan Kennedy and BoF’s technology correspondent Marc Bain, along with a panel of experts, break down how brands communicate value to consumers at every stage of the journey, with products that drive desire, imagery that highlights their unique features and a sales experience to match.
Partnering with department stores and boutiques used to be the first and sometimes only option for new labels to break though. Today, that path often winds through Shopify and Instagram first, but multi-brand retailers still have an important role to play.
The collection, which will feature high-end reworkings of Adidas’ most iconic items, arrives as the brand’s archive helps to drive its global popularity.
