Melissa B.

Looking for better ROI on your UX projects? Independent firms often deliver more value. With direct access to experts, less overhead, and efficient processes, you get more impact for your investment. See why going independent can transform your UX outcomes. 💭 #ThinkWithUs #UXConsultancy #UXPartners

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Highlighting my article on the topic of Dark UX patterns and how they impact client journeys and experiences. https://lnkd.in/dm_zcXZ #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui #ai #genai 

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Interesting article from the Shutterstock blog on the topic of color accessibility. Helpful reminders abound. https://lnkd.in/evC2SfhH #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui #ai #genai 

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Engaging advice for aspiring design leaders

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When hiring UX talent, don’t be dazzled by flashy resumes that promise everything. A skilled eye sees past the fluff, finding true expertise that delivers. 🕵️‍♂️🍔 Dive deeper into our blog for tips on how to hire the best UX talent. Blog link in the comments. #UXDesign #HiringTheBest

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In my latest podcast interview, Greg Petroff shares insights about the state of design and the opportunities open to designers in these dynamic times. Check it out! https://lnkd.in/gTXpQgjn #UxDesign #Ux #Design #Leadership

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Skipping strategy in UX design isn’t just missing a step—it’s missing the chance to lead. My latest post explains why UX strategy is essential to project success and how it transforms designers into strategic partners. https://lnkd.in/gtmnFA7a #userexperience #uxstrategy #businessalignment #productdesign #leadership #designleadership

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Research is a function of strategy.  "According to CB Insights, over 90% of all products fail, most commonly due to no market need." Leave yourself time to ask big questions about whether any actually needs your product or service before you decide to launch it. #UXstrategy #UXresearch #Marketresearch

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Highlighting my new article on the timeliness of the Design Process and the standards that drive its evaluation. https://lnkd.in/ee_X-kqP #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui #ai #genai 

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STOP SAYING UX IS DEAD 🗣️🗣️ This is a reactive rather than proactive stance on a deeper rooted issue within design. As design has transitioned throughout time, evolving the landscape of our responsibilities, titles, and ownership, the shift we’re experiencing now is no longer the transitionary state we’re accustomed to, but rather a transformative period. We have been propelled into a new era of design faster than ever before as a result of the current market and state of the world. UX is not dead, you’re just confused. Read more here ⬇️ https://lnkd.in/g7fh34qs

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Interesting article with suggestions on powering through Design critique sessions. https://lnkd.in/eDSWrfZ2 #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui #ai #genai 

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If you’re solely relying on your UX team to solve all your product usability problems, you’re in trouble.   Don’t get me wrong, a kick-ass UX team is mandatory, not a luxury, but if you expect to hire a couple of designers, pat them on the back while saying, “Go get ’em,” and expect that to make your product a delight for your customers, you’re in trouble. I’m not trying to minimize the importance of good designers, and I assure you that this isn’t another “UX needs a seat at the table” screed. Rather, I’m telling you that building functional, usable products your customers love is a team effort.   If your Product Managers can’t (or *gasp* won’t) find space in product releases to prioritize design quality and improvements alongside new feature requests, technical debt mitigations, never-ending backlog excavations, etc., etc., you’re in trouble.   If your Development Teams can’t (or *horror* won’t) school themselves on the tenets of solid UI development practices and seek guidance on usability questions when they don’t have the answer instead of just winging it, you’re in trouble.   But it doesn’t stop there!   If your Technical Writers aren’t flagging 20-step documentation guides as usability issues that need to be fixed in the product and not with pages of text descriptions and countless screenshots, you’re in trouble.   If your QA Testers don’t tag in, or better yet, assign the UX team as owners of usability defects instead of engineering, you’re in trouble.   If your Account Teams don’t know when or why to bring designers into customer conversations to hear feedback firsthand, ask questions, and trust them to build their own relationships with said customers, you’re in trouble.   If your Salespeople can’t sell usability upgrades as equally beneficial to customers as new features, you’re in trouble.   If your Technical Support doesn’t know when a problem needs UX participation to help address it or how to bucket related usability issues common across customers for UX follow-up, you’re in trouble.   This isn’t about spreading around the problem, nor the responsibility!, of poor usability; it’s about realizing that delivering good UX is a team effort accelerated by shared responsibility and process redundancies to catch even minor issues before they wind up in the customer’s hands. And if you don’t understand that, you’re in trouble.

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Designers - are you being asked to provide measurable proof of how your work impacts business outcomes with metrics? Are you unsure of what to measure, when and how? Being able to assess the impact of your design decisions can not only have a positive effect on your product and end users, but is also a skill increasingly in demand for design roles. Recently, I wrote an article on this very topic, "How design teams can use product data to add value to the business" (https://lnkd.in/gYreMBm9 ). Today I'm excited to announce the release of part 2 on this topic, "6 ways Pendo's design team uses Pendo to add more value to the platform - and the business" (https://lnkd.in/gTgj2dmJ). Check it out! #DesignMetrics #BusinessOutcomes #ProductData #DesignTeams #Pendo

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Is your in-house UX research team feeling stretched thin or looking to eliminate biases? Maybe you're searching for better ways to share insights across your organization. Our experienced UX research consultants are here to support your team and help scale your research program. Let's elevate your UX game, together!

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Highlighting my article on Holistic Product Design and building Omnichannel Product experiences. https://lnkd.in/ewtEpgW #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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UX Designers, this one's for you. Our 50-page guide lays out everything you need to run a successful usability test, from start to analysis. Plus, it's packed with examples, templates, and a case study. Sample the first handful of pages below. Download the full guide for later here ➡ https://lnkd.in/g2nu5NuN

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Part 1 of my series on "Design Trends That Will Dictate Whether People Adopt Your Digital Product or Service," as published on the news leaders Substack by James Breiner. In it, I cover the influence of Big Data, AI, intentional personalization, and inclusivity (not just in the sense of DE&I, but in inviting your users in to help shape your product development). https://lnkd.in/dNEdc2j5

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