Silicon Valley’s Macho Makeover Was a Warning, Not a Trend

A spate of tech-titan glow-ups has won plaudits from fashion pundits and trend-watchers, but everyone missed that they were dressing for the job they really wanted.
PHOTO-ILLUSTRATION: WIRED STAFF; GETTY IMAGES

If the Silicon Valley of the 2000s and 2010s prided itself on an anti-fashion ethos—the hoodie, the New Balance trainer, the uniform of studied indifference to material possessions—then today’s tech billionaires have flipped the script.

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