Marketing News & Strategy

Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

‘Internet Heroes of Genius’ debuts today
By E.J. Schultz. Published on June 18, 2019.
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age.

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E.J. Schultz

E.J. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. He also contributes reporting on the beverage, automotive and sports marketing industries. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics.

 

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