Sundar Pichai, the Google CEO, strode on to the stage at the 31st Game Developers Conference (GDC) in San Francisco during March 2019 to deliver a keynote product launch: Stadia, a console-free, cloud-based gaming platform. This was an intriguing proposition from the tech giant, which has no real experience in gaming. Pichai even started his speech by confessing that he wasn’t a big gamer, aside from playing FIFA 19 “quite a bit”.