This article has been updated to include response from the White House.

Ivanka Trump, the daughter of the president and a senior White House adviser, announced a new global effort Thursday to help 50 million women in the developing world by 2025.

“This new initiative will for the first time coordinate America’s commitment to one of the most undervalued resources in the developing world — the talent, ambition and genius of women,” Trump wrote in an op-ed for the Wall Street Journal that announced the news. For the Women’s Global Development and Prosperity Initiative, the U.S. government will team up with several private companies such as UPS and Pepsi to “facilitate complementary private-sector investments to achieve our shared goals,” Trump said.