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Tesla Sales Plunge 59% in Germany, Its Worst Showing in Years
The Tesla plant in Gruenheide, Germany.
Photographer: Krisztian Bocsi/BloombergTesla Inc.’s sales plummeted 59% last month in Germany, where Chief Executive Officer Elon Musk asserted himself in national politics like never before.
The US manufacturer registered only 1,277 new cars in January, its lowest monthly total since July 2021, according to the German Federal Motor Transport Authority. Tesla lost substantial ground in an electric vehicle market that was up 54% for the month, suggesting Musk’s vocal support for the far-right Alternative for Germany party likely dragged on demand.