Apple Debuts Invites App, Care+ Changes in Subscription Push

Apple Inc. rolled out a new app for creating event invitations and made changes to its AppleCare+ customer support for iPhones, part of a broader push to generate more subscription revenue.

The event app, called Apple Invites, allows users to organize occasions like birthday parties. The software can also tap into the Apple Intelligence AI platform to customize invitations, create playlists in the company’s music-streaming service and generate shared photo albums from the event. The app is free to download but requires an iCloud+ subscription, which starts at $0.99 per month.