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Nestlé evaluates Starbucks coffee launch for at-home consumption in India

In 2022, the Starbucks business generated $1.6 billion in incremental sales for Nestlé. (Chevanon Photography, Pexels)
In 2022, the Starbucks business generated $1.6 billion in incremental sales for Nestlé. (Chevanon Photography, Pexels)

Summary

Nestlé plans to launch Starbucks-branded coffee for home use in India as part of its 2018 partnership with Starbucks. This collaboration allows Nestlé to market Starbucks products globally, excluding sales in Starbucks coffee shops.

Nestlé, the world's largest coffee company, is considering launching Starbucks-branded coffee for at-home consumption in India. This move would be part of its 2018 alliance with Starbucks, which granted Nestlé the rights to package and sell Starbucks' speciality roasts and instant mixes outside of coffee shops.

In 2018, Nestlé announced an agreement granting the company rights to market Starbucks consumer and foodservice products globally, outside of the company’s coffee shops. Through the association, Nestle sells a wide range of products, including Starbucks capsules for the Nespresso and Nescafé Dolce Gusto coffee machines apart from whole bean, roast and ground and premium instant Starbucks coffees, K-Cup pods, among others, in supermarkets. The agreement, however, excludes sales of any products within Starbucks coffee shops.

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