Amazon-backed More Retail plans expansion of supermarkets in India

The retailer operates over 750 stores in 270 towns in India with a greater concentration in South and East India.
The retailer operates over 750 stores in 270 towns in India with a greater concentration in South and East India.

Summary

Samara Capital and Amazon-backed More Retail plan to expand its network of hypermarket stores while leveraging existing locations for Amazon Fresh deliveries.

Private equity firm Samara Capital- and Amazon.com Inc.-backed supermarket retailer More Retail Pvt. Ltd will step up expansion of small format daily needs stores and continue to use its existing network of stores to fulfill online retailer Amazon’s Fresh delivery business.

In 2019—Samara Capital along with Amazon.com Inc., agreed to buy Aditya Birla group’s food and grocery retail chain. The acquisition of Aditya Birla Retail Ltd, which operated More, was done via Samara Capital’s arm Witzig Advisory Services Pvt. Ltd in which Amazon is a minority shareholder.

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