‘Champagne. Super cars. Private jets!’
By promising to connect subscribers and creators, OnlyFans sets up an expectation that’s impossible for many busy porn stars to fulfill. Popular creators, overwhelmed with messages, seek help from the hundreds of agencies that have proliferated to cash in on the OnlyFans boom.
When U.S. porn star Chloe Amour’s OnlyFans account took off, she enjoyed the “rush” of chatting with subscribers. “I’m happy when I’m pleasing people,” she said in an interview. But now that she has 15,000 subscribers on OnlyFans, an agency and chatters help her with the task. “Let’s be real. Every single person who’s successful on OnlyFans, it’s super rare if they’re handling that all by themselves.”
Today, many of the top 1% of OnlyFans creators are managed by agencies, according to three agency officials. Nearly every agency promises, for a cut of the profits, to handle all aspects of a creator’s OnlyFans account, leaving the models with only one task: producing porn.
Agencies manage the model’s account, hire chatters, arrange sales of custom-made porn, and promote the models on popular social media platforms. Some models say they never log into their OnlyFans accounts. They just send the porn to the agency.
“All you have to do is create content and the rest is done for you!” says the Millions Management agency on its website. That pitch to prospective models is typical of many used by the 160 agencies Reuters scrutinized.
Creators told Reuters that they often produce their porn weeks before any chat with a subscriber. An agency account manager typically stores it in a private online folder, where chatters can access it and present it to subscribers as a new, custom-made product, available for a fee.
Models who are managed by agencies and impersonated by chatters don’t disclose these arrangements on their OnlyFans pages, according to a review of dozens of top-performing OnlyFans accounts and the agencies’ online promotional materials.
Agencies often present OnlyFans to aspiring models as an easy, risk-free path to wealth and glamor. “Buy what you want, travel around the world,” promises the Exotix agency. “Champagne. Super cars. Private Jets! With OnlyFans it’s no longer a dream,” says The Dream Team agency. Some agency websites claim their models earn more than $100,000 a month.
Only a tiny fraction of OnlyFans’ three million creators make that kind of money. Bedbible.com, a sex-industry research firm owned by a Danish advertising company, estimates that the top 0.1% of creators on OnlyFans earn on average about $2.3 million each a year, while most creators make less than $100 a month.
Dutch businessman Monder Van der Ploeg co-founded an agency called AlpineOaks in July 2022. At its peak, he said, the Rijnsburg-based agency handled more than 50 OnlyFans models from an office building shared with his other business: truck detailing.
With a background in sales, Van der Ploeg trained his chatters, who were mostly Dutch, or did the job himself, he said.
He said his identity was never challenged by subscribers, because he took pains to learn about their lives – their marital status, the names of their pets, the health of their mothers.
One of his agency’s models was Nikki, the woman Patrick Kunz fell in love with. She appeared last year on the landing page of AlpineOaks’ website.
Some of his agency’s models used chatters half of the time or less, he said, adding that he couldn’t remember how often Nikki used them.
Van der Ploeg said Nikki left the agency at the end of 2023 and declined to talk further about her, citing privacy reasons. He wouldn’t disclose how much he earned. He dissolved the agency after a lucrative but grueling year, he said.
“People think OnlyFans is like a free money-printing system. But that’s far from the truth. It’s really hard work.”
OnlyFans’ business model shook up the porn industry by cutting out profit-hungry studios and giving power and profits back to the performers – most of them women. But agencies are emerging as the new middlemen, Reuters found.
A few models are pushing back, promoting their accounts with the phrases “no agency” or “no chatters.”
Avva Ballerina, a 21-year-old from Vienna listed among OnlyFans’ top earners, said she doesn’t use agencies because they exploit women and deceive subscribers. “It’s not fine anymore when you fool people.”
She said she continues to chat with subscribers personally.
“It’s a lot of work, obviously. My fans sometimes don’t get an answer for 12 hours or eight hours when I’m asleep. But they’re okay with that.”
‘Unjust enrichment’
Illinois resident Phillip McFadden and John DeFranza of New Jersey also assumed they were communicating directly with creators. In a U.S. class action suit filed last year, the men now contend OnlyFans defrauded them.
McFadden, the suit said, thought he was talking to porn stars Riley Reid and Kimmy Granger but grew suspicious because of typos in their messages. Later he learned the women worked with an agency, All Star Hustle, that managed their OnlyFans’ accounts, including messages with fans. DeFranza thought he was chatting with “the sexiest weather girl in the world” – Yanet Garcia, a TV star in Mexico – but an agency controlled her account and messages, according to the suit.
All Star Hustle, Reid, Granger and Garcia didn’t respond to requests for comment.
The lawsuit accuses Fenix International, OnlyFans’ parent company, and its U.S. subsidiary of breach of contract, breach of fair dealing and unjust enrichment. It also alleges consumer fraud under state laws.
Under British and European Union consumer-protection laws, OnlyFans could be held liable for “misrepresenting what you do to consumers to convince them to buy things,” said Catalina Goanta, associate professor at the Utrecht University School of Law in the Netherlands.
OnlyFans’ terms of service say that only individuals can be creators, but they can choose a third party to operate their account and remain “legally responsible” for its content and use.
Two legal experts said that disclaimer might protect the company from liability. Six others disagreed.
“They still have to have some sort of due diligence to stop people getting defrauded,” said Katherine Hart, spokesperson for the Chartered Trading Standards Institute, a UK nonprofit consumer protection group.
The class-action suit by Carey, the Phoenix attorney, accuses Fenix of violating not just privacy laws but also the federal Racketeer Influenced and Corrupt Organizations Act, or RICO, a federal law governing alleged fraud schemes and best known for prosecuting gangsters.
“This case goes beyond typical romance scams by involving an online platform used to perpetrate a systemic deception that exploits victims’ trust on an unprecedented scale,” alleges the suit, which has more than 100 class members.
One of them is a 31-year-old semiconductor assembly technician who spoke to Reuters on condition of anonymity. He said he spent nearly $20,000 on OnlyFans over four years before learning he’d been fooled by chatters. “I was lonely,” he said. “That’s really pathetic that someone is trying to take advantage of you.”
He blames OnlyFans, not just the chatters. “They would know what’s going on on their website,” he said. “They would have executive authority to stop it.”
Personal and intimate information can easily be leaked, Reuters found. A chatter in the Philippines posted her resume in a public online forum – and included screenshots of subscriber information along with their sexual banter.
Such privacy breaches trouble Ali, a 39-year-old Texan who is also a member of Carey’s suit. Someone in a faraway country could use leaked information to track down subscribers “and start blackmailing them,” he said in an interview,
‘It wasn’t me’
In October 2023, Kunz messaged OnlyFans to complain that “someone is pretending to be the account holder and deceiving subscribers.”
OnlyFans replied the same day, with a recitation of its terms of service: Creators are responsible for their own accounts.
Kunz said he wasn’t satisfied. His suspicions only grew.
After first meeting Nikki through OnlyFans, he had given her his telephone number. About ten months later, he received a WhatsApp from a Romanian number with a short message (“Hey 🤗”) and a photo of Nikki’s cats. His replies went unanswered.
The Romanian number was the first clue that Nikki wasn’t Hungarian, as her profile said. Kunz had also noted that a photo on OnlyFans showed her posing with a Romanian-language book.
On Dec. 3, Kunz decided to call the number. He enlisted a Romanian translator, who sat beside him, and made a recording of the conversation, which Reuters reviewed.
“You can tell him it wasn’t me in some of the chats,” said Nikki in Romanian to the translator. “You know how OnlyFans is done.”
Nikki acknowledged an agency had chatted with Kunz on her behalf. She didn’t name the agency or say when she had worked with it.
Nikki said she didn’t know that Kunz loved her – even though he had told her so in dozens of messages, often getting the same declarations in return. “I love you more than any word can say ❤️,” came a reply, supposedly from Nikki, on Oct. 3.
Reached by Reuters separately, Nikki confirmed she was from Cluj in northern Romania but declined to answer any questions.
Kunz struggled to accept his new reality: He thought he’d bonded with Nikki but had been pouring his heart out to strangers. “She went on with her life. I didn’t.”
Furious with OnlyFans and humiliated, Kunz developed a reluctant fascination for chatters and how they worked.
In April 2024, he spotted an ad on Reddit. “German chatters wanted!” the post said in German. “If you have a passion for writing and enjoy creating erotic content, then this position could be just right for you!”
Kunz answered the ad and learned it had been placed by a German-run agency called Nakama. After a brief telephone interview, and with no apparent background check, the agency gave Kunz a trial chatting for a 24-year-old Ukrainian model named Lisa. “I was shocked how easy it was to get inside,” he said.
The agency gave him access to Lisa’s OnlyFans account through software called Infloww, where it stored profiles of her subscribers with “a lot of private info,” said Kunz. The customer details included their jobs, countries of residence and porn-buying history. The Nakama agency and Infloww didn’t respond to a request for comment.
During an eight-hour shift in April, Kunz chatted with up to six male subscribers simultaneously. He was guided by the profiles and didn’t use a script. He earned 10% of the $167 he said he raised, less than $17. Afterward, the agency offered him a job.
He turned it down.
Kunz said he found chatting emotionally draining. Some subscribers just wanted to talk, while others were rude; all seemed convinced they were chatting with the model.
One happy subscriber sent him a $5 tip. “I didn’t feel bad about this,” said Kunz. “I gave him a good feeling and he gave me a little reward.”
As for Nikki, he said he still cares for her. Knowing that she used chatters hasn’t changed his feelings. She “isn’t the problem,” he said. “The schemes on OnlyFans are.”