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At Maruti Suzuki, small cars are back in the driver’s seat

In the context of the ongoing trend towards UVs and other premium vehicles, the superior growth in small cars was entirely unexpected. Photo: Ramesh Pathania/Mint
In the context of the ongoing trend towards UVs and other premium vehicles, the superior growth in small cars was entirely unexpected. Photo: Ramesh Pathania/Mint

Summary

  • Growth of small-car sales outpaced that of premium vehicles in December, and while it’s too early to tell if this will become a trend, the company is well-positioned to capitalise on any revival in demand for entry-level cars.

Maruti Suzuki India Ltd’s sales volume update for December sprung a positive surprise on small, entry-level cars, which saw 29% year-on-year growth to 62,324 vehicles. This is much higher than the 21% year-on-year growth in the company’s utility vehicle (UV) sales even though the base for both segments was more or less the same. In the context of the ongoing trend towards UVs and other premium vehicles, the superior growth in small cars was entirely unexpected. If the trend continues, Maruti's stock could regain some of its lost momentum.

It’s important to note, however, that December was the first month in FY25 in which small cars posted year-on-year sales growth. The segment is hugely important for the company, accounting for 50% of its total passenger vehicle sales in India in the first nine months FY25 (April-December). Overall sales numbers for Maruti were flat at 12,75,634 units over this period, despite 15% growth in UVs, as sales of small cars dropped 10%.

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