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Quick commerce in India: Boon or bubble waiting to burst?

India’s high demand density gives q-commerce a distinct edge over markets like the US and the UK, where such density is lower. (Image: Pixabay)
India’s high demand density gives q-commerce a distinct edge over markets like the US and the UK, where such density is lower. (Image: Pixabay)

Summary

  • As companies promise deliveries faster than ever, are they speeding toward success or a spectacular collapse?

Quick commerce has rapidly emerged as a fast-growing segment and a game-changer in India’s retail industry, merging the convenience of e-commerce with ultra-fast deliveries.

With promises of delivery within 20 minutes, this segment gained prominence during the pandemic and has since become an integral part of urban lifestyles, offering unparalleled convenience at competitive prices.

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