Thaïs (T) Wright’s Post

In a groundbreaking move, General Motors (GM) and its Cadillac brand have reached an agreement to enter Formula 1 (F1) as an 11th team starting in 2026. The American automotive giant plans to compete as a customer team initially, with ambitions to develop its own power units by 2028. GM-Cadillac and Formula 1 Collaboration The partnership between GM and Andretti Global, which serves as the project’s foundation, marks a significant milestone in F1’s expansion efforts, particularly in the United States. GM’s entry aligns with F1‘s growing popularity in the U.S., bolstered by high-profile races like the Miami and Las Vegas Grand Prix. Outgoing Liberty Media CEO Greg Maffei expressed enthusiasm for the collaboration, stating: 💻Read the Full Article at igaming.pub Image License: Unsplash ; Free to use;

Contrary to appearances, this is not a presentation of a new Ferrari Formula 1 pit stop team 🏎️ Although, if Ferrari saw how quickly and carefully PG Solution works, they might be interested in making a transfer 😂 As you might have guessed, we've landed in Maranello, Italy, where we're working on another project 🇮🇹🛗 But work isn't everything, so we visited the museum to learn about Ferrari's history 🐎 We're passionate about cars, so a visit here was a must-have, and at the same time, we had a great time away from work 💪 🌐 https://www.pgsolution.eu/ #elevators #elevator #ElevatorIndustry #VerticalTransportation #partnership #LiftInstalation #development #SpecialInstalationProjects #ShortTimeOfRealisation #HighQualityOnTime #pgsolution

At Nikkei Porsche serve my car

I became an F1 girlie earlier this year (Hamilton all the way!❤), and what a ride it’s been. But something bigger is happening, Lewis Hamilton just wrapped up his last race with Mercedes, closing a 12-year chapter to start a new one with Ferrari in 2025. Twelve years. That’s more than a partnership—it’s a relationship built on trust, shared vision, and adaptability. And watching their journey come to an end has reminded me of the power of personalization, even in something as high-octane as Formula 1. Here’s the thing: every car Hamilton drove was customized to him. From steering wheel layouts to cockpit adjustments, it wasn’t just about building a fast car,it was about building his car. Mercedes understood that success didn’t just come from innovation but from creating something uniquely tailored to their driver. And isn’t that the same principle behind personalization in marketing? When you understand your audience, what drives them, what feels like theirs, you create a connection and loyalty that lasts. Personalization isn’t just a buzzword; it’s the difference between being another option and becoming the only choice. Hamilton and Mercedes have shown us that when you align precision with personalization, you don’t just win races—you build a legacy. As they part ways and look toward new adventures, I can’t help but think about how this lesson applies to us. Whether we’re writing emails, building campaigns, or leading teams, the goal isn’t just to create something great. It’s to create something personal. Here’s to 12 years of greatness and the start of wearing red next year!

Reflections on a Great weekend of Culture, Purpose & Keeping It Fun: Lessons from the F1 Pits. This weekend's trip to the Melbourne Formula 1 was more than just a showcase of automotive excellence; it was a masterclass in teamwork and organizational culture. Flying home, I find myself reflecting on the whirlwind of high-speed races and the vibrant energy of the fans. But beyond the thrill of the Grand Prix, my visit to the pit box and pit wall of the Alpine team was an eye-opener. Not just to view the car at arms length, but to observe a team of the most specialist technicians in the world. With the roar of engines in the background, I observed and rubbed shoulders with drivers and a technical team at the zenith of precision and skill. What impressed me most was not just their technical prowess but the palpable sense of culture and purpose that bound them. It isn't much different in our workplace. Data may drive our decisions, but culture and passion fuels our dedication. Teamwork isn't just a buzzword; it's the engine that propels us toward collective dreams and targets. And as I watched BWT Australia & Porsche Centre Melbourne our gracious hosts for the weekend, expertly balance customer satisfaction with genuine moments of fun, it struck me - fun isn't just a nice-to-have. It's a must-have ingredient that makes the hard work seem less like work and more like a shared adventure. Culture, purpose, fun – these aren't just parts of a successful business. They are the business. Just as they are in the high-stakes world of Formula 1 racing. #Teamwork #WorkplaceCulture #PurposefulBusiness #Innovation #Formula1 #GrandPrix Porsche Centre Melbourne BWT Australia Fabian Coulthard #CarreraCup

Hamilton to Ferrari: A Game-Changer for the Track and the Balance Sheets. Lewis Hamilton’s move to Ferrari could significantly impact the bottom lines of both Ferrari and Mercedes in terms of ROI and financial losses. Ferrari ROI: The arrival of a global icon like Hamilton will likely boost Ferrari's sponsorship revenue, as brands may pay a premium to align with his marketability. Increased merchandise sales, particularly Hamilton-branded products, could generate millions annually, with estimates ranging from $20-$50 million in added revenue. Moreover, heightened media coverage could amplify Ferrari’s brand equity, potentially attracting new customers to their luxury cars, a significant ROI driver. Mercedes' Loss: Mercedes might face a decline in revenue due to decreased media attention and merchandise sales. Losing Hamilton, their most recognizable face, could lead to sponsorship losses estimated between $10-$30 million annually. On-track performance might also suffer without his expertise, potentially reducing championship bonuses and prize money, which could cumulatively result in a $50 million impact over a few seasons. Conclusion: Empirically, while Ferrari could gain over $100 million in ROI over the next three years, Mercedes might face a financial setback of up to $80 million across lost sponsorships, merchandise sales, and reduced performance. Hamilton’s value transcends the racetrack, making his potential move a major financial and brand-shaping event for both teams. #formula1 #lewishamilton #ferari #mercedes

The big news this week is that General Motors/Cadillac are joining the Formula 1 grid in 2026. And that means they need to build a fanbase from scratch. It’s going to be super interesting to see how they decide to go about this, and I’ve decided to manifest getting a role in the process 🙏🏻🕯️🙏🏻 Building a new fanbase that sticks with you is not just as simple as “if you build it, they will come”. You cannot rely on being a certain nationality (well, unless you’re Ferrari 😂), having a certain driver at your launch, or the novelty of being new. It involves careful strategy that focuses on the long term metrics of true fandom and loyalty, not short term engagements. And I have just the skills to help 💁♀️ What would make you swap sports teams as a fan? How do you think the new team will try and attract fans?

Lando and Oscar’s race to win at the Bahrain GP officially kicked off the 2024 Formula 1 season for McLaren Racing over the weekend. This year’s expansion of DP World’s partnership with McLaren sees us take a new branding position on the MCL38’s dynamic digital panels, and is a testament to the importance of working together.   Navigating the increasingly dynamic logistics landscape relies on collaborative relationships across different sectors. Here’s what I mean by that:   1. Enhanced resilience: Sharing resources, expertise, and best practices that significantly bolster resilience against unforeseen challenges.   2. Enabling new thinking: Cross-sector partnerships foster creativity and breed innovation, driving groundbreaking solutions to complex supply chain problems.    3. Optimised costs: Shared infrastructure, transportation networks, and distribution channels streamline operations and lead to significant cost savings. By increasing purchasing power and market access, we can drive down costs for all partners involved.   4. Expanding market access: By using each other's networks and distribution channels, we promote growth and greater market reach for our customers   5. Addressing sustainability challenges: By aligning on how we produce, optimise, and incentivise sustainable alternatives, we can minimise our shared carbon footprints, foster responsible sourcing practices, and create a positive impact on society.   Congratulations to Lando and Oscar on a great first race of the season and to McLaren for a strong overall performance in Bahrain. I’m excited to see what the next few circuits have in store for the team and look forward to what is promising to be a great year. 

Yesterday as Italian and great Ferrari fan, it has been an amazing day having Charles Leclerc as winner of Monza Formula1 GP. What happened has been incredible and will be remembered for long time. You may ask yourself, what make this victory different from others? FERRARI TEAM yesterday has taken risk.......embracing the Unconventional. In a world driven by data and logic, it’s easy to fall into the trap of making decisions based solely on numbers and established patterns. While logic and analysis are crucial, sometimes the most groundbreaking ideas and innovations come from thinking differently and taking risks. Thinking differently means stepping outside the conventional boundaries and exploring new perspectives. It’s about challenging the status quo and asking “What if?” instead of “What is?” While it’s essential to embrace creativity and risk-taking, it’s equally important to balance these with logic and analysis. Use data to inform your decisions, but don’t let it stifle your creativity. The key is to find a harmony between the two, allowing your innovative ideas to be grounded in reality. To foster an environment where thinking differently and taking risks are encouraged, it’s crucial to create a culture that celebrates innovation. Encourage your team to share their wildest ideas without fear of judgment. . So, the next time you’re faced with a decision, ask yourself: “Am I thinking differently? Am I willing to take a risk?”

Wow!!! A New Era for Formula 1: GM/Cadillac Joins the Grid 🏎️ Formula 1 is set to welcome a new powerhouse to its grid in 2026, as General Motors and its luxury brand, Cadillac have reached an agreement in principle to join the series. This strategic move marks a significant milestone for both F1 and GM, promising to elevate the sport to new heights. A Win-Win Partnership🤝 By partnering with GM, F1 gains a formidable player in the automotive industry, renowned for its engineering prowess and global brand recognition. This collaboration will undoubtedly enhance F1's appeal to a wider audience, particularly in the United States, where GM's influence is substantial. For GM, F1 provides an unparalleled platform to showcase its technological advancements and electric vehicle capabilities. The new era of F1, with its focus on sustainable fuels and hybrid power units, aligns perfectly with GM's vision of a zero-emissions future. A Strategic Play for the Future♻️ While GM/Cadillac will initially enter as a customer team, their long-term goal is to develop their own power unit. This ambitious plan positions them as a key player in the future of F1, potentially shaping the competitive landscape for years to come. The Road Ahead🛣️ As F1 and GM embark on this exciting journey, fans can anticipate a thrilling new chapter in the sport's history. The addition of a major American automaker will undoubtedly inject fresh energy and fierce competition into the grid. This strategic partnership between F1 and GM is a testament to the sport's global appeal and its ability to attract top-tier brands. As we eagerly await the 2026 season, the stage is set for a new era of innovation, excitement, and high-performance racing. Any guesses who will drive for GM-Cadillac?