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Bias environment
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Need to act fast
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This tool explained
We help some of the world's greatest teams in reaching new heights
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Introduction articleAdd your question
How this tool was builtDownload offline version (PDF)UX CORE PERSONA
Introduction ArticleUX CORE
(UXC)Here you can find 210 hands-on examples of using cognitive biases (thought patterns) for Product and HR teams.
This tool explainedWe help some of the world's greatest teams in reaching new heights
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#1 Availability heuristics
#2 Attentional bias
#3 Illusory truth effect
#4 Mere-exposure effect
#5 Context effect
#6 Cue-dependent forgetting
#7 Mood-congruent memory bias
#8 Frequency illusion
#9 Empathy gap
#10 Omission bias
#11 Base rate fallacy
#12 Bizarreness effect
#13 Humor effect
#14 Picture superiority effect
#15 Von Restorff effect
#16 Self-reference effect
#17 Negativity bias
#18 Anchoring effect
#19 Conservatism (belief revision)
#20 Contrast effect
#21 Distinction bias
#22 Framing effect
#23 Money illusion
#24 Weber-Fechner Law
#25 Confirmation bias
#26 Congruence bias
#27 Post-purchase rationalization
#28 Selective perception
#29 Observer-expectancy effect
#30 Ostrich effect
#31 Subjective validation
#32 Continued influence effect
#33 Bias blind spot
Not enough meaning
#34 Clustering Illusion
#35 Insensitivity to sample size
#36 Neglect of probability
#37 Anecdotal evidence
#38 Illusion of validity
#39 Recency illusion
#40 Gambler’s fallacy
#41 Hot hand fallacy
#42 Illusory correlation
#43 Group attribution error
#44 Fundamental attribution error
#45 Stereotype
#46 Functional fixedness
#47 Just-world fallacy
#48 Authority bias
#49 Automation bias
#50 Bandwagon effect
#51 Placebo
#52 Out-group homogeneity
#53 In-group favoritism
#54 Halo effect
#55 Positivity effect
#56 Not invented here
#57 Mental accounting
#58 Normality bias
#59 Survival bias
#60 Subadditivity effect
#61 The Magical Number 7+-2
#62 Illusion of transparency
#63 Curse of knowledge
#64 Spotlight effect
#65 Illusion of asymmetric insight
#66 Hindsight bias
#67 Planning fallacy
#68 Pro-innovation bias
Need to act fast
#69 Overconfidence effect
#70 Social desirability bias
#71 Third-person effect
#72 Consensus bias
#73 Hard-easy effect
#74 Dunning-Kruger effect
#75 Barnum effect
#76 Illusion of control
#77 Illusory superiority
#78 Risk compensation
#79 Hyperbolic discounting
#80 Appeal to novelty
#81 Escalation of commitment
#82 Generation effect
#83 Loss aversion
#84 IKEA effect
#85 Unit bias
#86 Zero-risk bias
#87 Processing difficulty effect
#88 Endowment effect
#89 Backfire effect
#90 System justification
#91 Reactance
#92 Decoy effect
#93 Ambiguity effect
#94 Information bias
#95 Law of triviality
#96 Conjunction fallacy
#97 Less-is-better effect
What should we remember?