Tech should solve a problem. Generative #AI does not solve any problems in the film business.
The tech bros sell the idea that it can write a script, display AI objects that look like actors, stand in for a camera, provide a location, etc. Well, we are not lacking scripts or screenwriters, we are not lacking actors, cinematographers and camera departments, and we are not lacking locations at which to shoot.
So, the only "problem" the AI companies are "solving" is the problem studio and streaming CEOs have of not having wide enough profit margins. When you replace the screenwriter, the actors, the camera department and the rest of the crew, and the need to shoot on a location at all, you wipe out a lot of overhead. Because, it's not just the salaries you're saving, it's the food you have to feed them, and the pension and health contributions you have to make to their guilds, and the insurance you have to pay for the shoot, etc. You save all of those expenses.
Like I told the OpenAI executives when they asked to speak with me over a year ago, if they were using GAI to solve some of our issues, there might be an embrace of it. Issues like marketing and distribution within a scattered marketplace, or streamlined financing for indie films could be addressed. But, these GAI executives don't want to know about the film business challenges, and endeavor to solve them. They want to take 100% stolen footage (all our work), throw it into a blender, and spit out Frankenstein spoonfuls to prompters, so that studio and streamer CEOs can have larger profits by reducing the workforce, and also make untalented, unskilled prompting thieves feel like they're "being creative" by slicing and dicing 100 years worth of our work.
So, no. GAI is not useful in anyway to filmmakers like myself who care about the art of film, respect the past film work of others, and make the effort to bring the audience new art.
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Truth From The Mountain
@TruthFrTheMtn
Replying to @JustineBateman
I work in a system and software development. We use AI in many areas, coding, scripts, testing, writing requirements, etc. We have taught our young developers how to adapt to incorporate AI in their work. A product comes out, which they then refine and make their own. It's a
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