(百)

(

)

I'M KATSUAKI UTSUNOMIYA,

A VISUAL DESIGNER. DISCOVERING BEAUTY IN THE

TRADITIONAL SPACES AND SENSE OF FORM OF JAPAN.

RETHINKING JAPANESE BEAUTY IN A MODERN CONTEXT.

QUIET THINGS. STRAIGHTFORWARD THINGS. SIMPLE

THINGS. I FIND BEAUTY IN THINGS LIKE THESE.

I WORK ON MY DESIGNS WITH THE CONVICTION THAT

THE NEWEST THINGS ARE HIDDEN IN THE OLD.

I'M KATSUAKI UTSUNOMIYA,

A VISUAL DESIGNER. DISCOVERING BEAUTY

IN THE TRADITIONAL SPACES AND SENSE OF

FORM OF JAPAN.

RETHINKING JAPANESE BEAUTY IN A

MODERN CONTEXT.

QUIET THINGS. STRAIGHTFORWARD THINGS.

SIMPLE THINGS.

I FIND BEAUTY IN THINGS LIKE THESE.

I WORK ON MY DESIGNS WITH THE

CONVICTION THAT THE NEWEST THINGS ARE

HIDDEN IN THE OLD.

(CHAPTER I)
(一)
日本人の身体感覚である、水平目線への着目。
日本美と自然美を掛け合わせたデザインへ。
brand design corporate website dec 2021
(二)
グレーを迎え、グレーを愛する。
多様な価値観を受容する営みをデザインする。
brand design corporate website dec 2021
(三)
デザインの力ではたらくを変えていく。
目指すデザイン組織体の姿をデザインする。
visual identity recruit website sep 2022
(四)
百年を超える変化の歴史。その軌跡を螺旋で表す。
大胆、実直、柔軟性。らしさを体現するデザインへ。
brand design corporate website feb 2022
(五)
ありたい姿を再定義し、ロゴ、ウェブをリデザイン。
長期共創によるリブランディングプロジェクト。
visual identityproduct websiteaug 2020
(六)
聴くことを通じてあるべき姿を再発見する。
伝えるべきことを素直に伝えるデザインへ。
brand designcorporate website apr 2021

( 2014 - 2022 )

CORPORATE WEBSITE - 8 WORKS
MEDIA WEBSITE - 5 WORKS
RECRUIT WEBSITE - 1 WORKS
PRODUCT WEBSITE - 3 WORKS
UNIVERSITY WEBSITE - 2 WORKS
  • (七)

  • (八)

  • (九)

  • (十)

  • (十一)

  • (十二)

  • (十三)

  • (十四)

  • (十五)

  • (十六)

  • (十七)

  • (十八)

  • (十九)

  • (二十)

  • (二一)

  • (二二)

  • (二三)

  • (二四)

  • (二五)

  • (二六)

  • (二七)

(CHAPTER III)

INSPIRA

TIONS

(CHAPTER IV)
(一)

然

ZEN

(01)

BEING NATURAL.

BEING HONEST AND UNCONTRIVED.

BEING OPEN.

RECEIVING AND TRANSCRIBING THE BLESSINGS OF NATURE.

(二)

幽

YUU

(02)

IMAGINING WHAT YOU CAN'T SEE.

THE PRESENCE OF A DEEPLY HIDDEN LINGERING SOUND.

HAZINESS, RESERVEDNESS,

NOT SHOWING EVERYTHING.

(三)

間

MA

(03)

BEING QUIET AND PURE.

A BLANK, UNFINISHED, FADING BEAUTY.

FINDING MEANING AND PASSION IN THE MARGINS.

INSERTING EXPRESSION IN THE SPACES.

(四)

細

SAI

(04)

BEING FINE AND DELICATE.

BEING METICULOUS, CAREFUL, AND PURE.

A DETAILED WORLD OF THE SENSES,

ACTIVATING WHEN A DELICATE ITEM IS TOUCHED.

THE ACT OF LISTENING TO DISTANT SOUNDS

IS LIKE LOOKING AT THE HORIZON.

"BIG EARS" ALADDIN MATTHEW