Can Cipla make inhaled insulin a successful option for diabetes patients?
Umang Vohra, Global CEO, Cipla. Will Cipla’s big bet work?; image credit: Company.
Synopsis
Millions of diabetes patients have to take a painful insulin injection to keep sugar levels in control. Cipla is introducing Afrezza, an inhaled insulin, in India. Will doctors and patients buy this option?
A blue travel case of insulin injections is a ubiquitous companion for Asha Mehta (name changed), a chronic diabetes patient living in Mumbai. She loathes the idea of injecting a needle to get her daily dose but says this has become a habit over a decade. Her glucose levels go haywire if she misses her insulin shots for even a day. Many patients like Mehta long for an easier option to the injections. Cipla, India’s third largest drug maker by
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