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"Dubai Chocolate," which attracted attention from SNS such as YouTube with its unique texture and shape, will appear at convenience stores for the first time. Instead of local imports from Dubai, Korean food companies make their own products and supply them to convenience stores. However, there are also concerns that it could become a "sparkling product" that suddenly pops up and goes.

According to the industry on the 3rd, convenience store CU will release "Dubai-style chocolate" on the 4th.

CU collaborated with Mont, a small and medium-sized Korean company, to create this product, and the price was set at 4,000 won. It is the first time in the industry to launch Dubai chocolate. It is interpreted that it will quickly come in in line with the fashion period and preempt it.

The difference between the "Dubai-style chocolate" introduced this time is that stir-fried noodles are added instead of cardif (thin noodles in the Middle East) noodles in original Dubai chocolate. Instead of cardiffs, stir-fried noodles were added to reduce costs and focus on cost-effectiveness.

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With the news of the Dubai chocolate launch, consumers' attention seems to be focused.

In CU's own app 'Pocket CU', search terms such as 'Dubai Chocolate', 'Mont' and 'Chocolate' took the place, beating Saint-Lemon Highball and Inside Out 2 transportation cards, which were the top search words. In addition, articles such as "CU Dubai Chocolate Inventory Inquiry" and "Dubai Chocolate Reservation Method" were posted on various online communities.

Convenience store GS25 also announced the sale of Dubai chocolate.

GS25 announced that it will introduce Dubai chocolate at the end of this month. GS25 will first introduce its products in the form of online reservations for borrowers and start selling them in stores at the end of this month. The price was set at 6,500 won.

GS25 also plans to sell Dubai chocolate products in the form of PB (own brand) separately from the products between the end of this month and early August.

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GS25 emphasized that it used cardif like the original Dubai chocolate. Instead of being a little more expensive than CU, they tried to make it taste more like the original by adding cardif, which has a crispy texture.

A GS25 official said, "We added cardif noodles to make it taste similar to the original Dubai chocolate," adding, "We have scheduled the release date for the end of July to prepare better products."

The first place to make Dubai chocolate was "Fix Dessert Chocolateier" in Dubai, United Arab Emirates. It is a filling dessert made by roasting cardif in butter and pistachio spread in thick chocolate. Dubai chocolate was difficult to obtain in Korea because only a limited number of orders were received within a limited time and the expiration date was short, three to four days.

For this reason, domestic YouTubers bought ingredients and filmed videos of Dubai chocolate making themselves, and as the content became viral, Dubai chocolate became very popular.

As consumers are interested, the initial sales performance of convenience store Dubai Chocolate is expected to be good. However, there are concerns that it is only a temporary trend and will quickly fall out of consumers' interest.

An industry official said, "Since Dubai chocolate is difficult to obtain in Korea, consumers will respond well for the time being," but added, "But if I eat it once or twice, I think I'll get used to it and lose interest quickly."