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Watch Novo Nordisk’s billion-kroner musical TV ad for Wegovy

Novo Nordisk’s TV commercial for the slimming drug Wegovy has been shown roughly 32,000 times and reached 8.8 billion US viewers since June.

Wegovy advert (2024). Screenshot: YouTube

In Denmark, it is illegal to advertise prescription drugs, but not so in the US, where it is common to see TV commercials for pharmaceuticals between broadcasts.The Danish pharmaceutical company Novo Nordisk has therefore injected over one billion kroner to a new TV commercial for its popular slimming drug Wegovy.The one-and-a-half-minute commercial, called ‘Discover the […]

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