Mercedes-Benz: Positioned To Conquer European Car Manufacturer Headwinds

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Caffital Research
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Summary

  • Mercedes-Benz Group AG's Q3 is representative of European car manufacturers' headwinds from poor EU demand and from rising Chinese EV competition.
  • While the short-term outlook remains uncertain, Mercedes-Benz should benefit from EU's tariff on Chinese EVs, an improving economic outlook, and the company's strategic luxury & EV positioning.
  • I estimate MBGAF stock to have significant 85% upside into around a $108 fair value, as I expect the company to stabilize its earnings.

Artistic Operations/iStock Editorial via Getty Images

Headquartered in Germany, Mercedes-Benz Group AG (OTCPK:MBGAF) manufactures and sells passenger cars and vans under the very well-recognized brand. With Chinese competition, macroeconomic issues, and brand positioning issues piling on the company during European

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