Ka-Ching!

Featured image

Edition #164   •   12 Dec 2024    •   7 min read

The illegal EMI inflator that may be hiding in your home loans

Bank loan agents seem to be forgetting an all-important part of the selling process—getting informed consent

by Rounak Kumar Gunjan

Bank loan agents seem to be forgetting an all-important part of the selling process—getting informed consent

A weekly newsletter about how finance is getting supercharged by tech in India, and how you can make money work for you. Subscribe here

Good morning [%first_name |Dear Reader%],

Have you heard the mind-boggling real-estate news from Gurugram? A penthouse in DLF Camellias, according to media reports, was apparently sold for Rs 190 crore (US$22.4 million). But that’s not the most surprising part. What shook the internet was the per-square-foot price—Rs 180,000. 

That’s… steep.

When I first came across it, I immediately forwarded the news article to some of my friends who are planning to buy flats. Just to give them a taste of the madness out there. 

But they pulled off a UNO reverse.

Because they told me something else about India’s real-estate space that was even more intriguing. An increasingly common dark pattern in home loans that I’ve since confirmed with two bankers and two insurance industry executives. 

Let me explain how this plays out in practice through the experience of one of my friends, Debayan. He requested that I withhold his last name to protect his identity.

Under the radar

Debayan is a lawyer-turned-journalist who has been looking to buy a flat in Noida for the past few months. He finally zeroed in on a house in November. Small rooms. Smaller balconies. Located in a housing society that boasts a lavish clubhouse and a swimming pool that he’ll probably never use. A typical buy for most Noida residents.

The flat’s final price was negotiated down to around Rs 1.2 crore. Debayan had sold off some old property and had some savings, and the remaining was to be financed via a home loan. The total loan amount came to approximately Rs 32 lakh, which he wanted to pay back over a 30-year tenure.

Debayan initially went to HDFC Bank for a home loan, but after comparing interest rates, he settled for Bank of Baroda (BoB), which offered him an interest rate of 8.35%. 

The trouble, and the thing we are interested in, reared its head when he initiated a conversation with the bank’s agent about his monthly instalments. 

According to Debayan’s calculations, and one corroborated by multiple online EMI calculators, he should have been paying about Rs 24,000 each month. But his agent said his monthly payable would be a whole 30% more expensive—Rs 31,000. 

When Debayan told me his story, I felt like I’d heard it before.

This newsletter is only available to the subscribers of The Ken.
Already a subscriber? Log in

The only business subscription you need

Unrivaled analysis and powerful stories about businesses from award-winning journalists.
Read by 5,00,000+ subscribers globally who want to be prepared for what comes next.

Only Free + Premium Podcasts Information icon
Only Free Podcasts

Access to podcasts covering the hottest business and startup trends in India

Image depicting how multiple users can get access in a unified subscription

Gift a 1 Year Subscription for Free Information icon
1+1 subscription

Gift a subscription to The Ken to anyone you like

Calendar image depicting a year

App Access

Get access to our app on both iOS and Android

iPad App Access

Priority Access

To new product offerings, features, community features, and events

Check mark

Daily Long-form
Stories Information icon
Daily Long-form Stories

Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Only Subscriber + Premium Newsletters Information icon
Only Subscriber Newsletters

Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

A collection of newsletters

Visual Stories

All Visual Stories

Only Free + Premium Podcasts Information icon
Free + Premium Podcasts

Covering the most interesting workplaces, career and business trends, along with candid conversations with founders and business leaders.

2 Years

Archive access to the last two years of stories

5 Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon

Premium story
gift
credits per month

3 User Icon User Icon User Icon

Monthly subscription
gift credits per year

2 Icon of a desktop computer Icon of a mobile phone

Upto two devices allowed

Free + Premium Podcasts Information icon
Free + Premium Podcasts

Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India

Image depicting how multiple users can get access in a unified subscription

Gift a 1 Year Subscription for Free Information icon
1+1 subscription

Gift a subscription to The Ken to anyone you like

Calendar image depicting a year

App Access

Get access to our app on both iOS and Android

iPad App Access

Image of an iPad with the app open

Priority Access

To new product offerings, features, community features, and events

Check mark

Daily Long-form
Stories Information icon
Daily Long-form Stories

Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Subscriber + Premium Newsletters Information icon
Subscriber + Premium Newsletters

Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

A collection of newsletters

Visual Stories Information icon
Visual stories

Understand business the way it’s meant to be seen, through charts, graphs, and infographics.

All Visual Stories

Free + Premium Podcasts Information icon
Free + Premium Podcasts

Access to the collection of premium podcasts that cover the most interesting workplaces, career, and business trends, along with candid conversations with founders and business leaders.

Unlimited

Access to all The Ken's Archives

10 Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon

Premium story
gift
credits per month

5 User Icon User Icon User Icon User Icon User Icon

Monthly subscription
gift credits per year

3 Icon of a desktop computer Icon of a mobile phone Icon of a mobile phone

Upto three devices allowed

Free + Premium Podcasts Information icon
Free + Premium Podcasts

Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India

Image depicting how multiple users can get access in a unified subscription

Gift a 1 Year Subscription for Free Information icon
1+1 subscription

Gift a subscription to The Ken to anyone you like

Calendar image depicting a year

App Access

Get access to our app on both iOS and Android

iPad App Access

Image of an iPad with the app open

Priority Access

To new product offerings, features, community features, and events

Check mark

Daily Long-form
Stories Information icon
Daily Long-form stories

Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Subscriber + Premium Newsletters Information icon
Subscriber + Premium Newsletters

Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

A collection of newsletters

Visual Stories Information icon
Visual Stories

Understand business the way it’s meant to be seen, through charts, graphs, and infographics.

All Visual Stories

Free + Premium Podcasts Information icon
Free + Premium Podcasts

Access to the collection of premium podcasts that cover the most interesting workplaces, careers, and business trends, along with candid conversations with founders and business leaders.

Unlimited

Access to all The Ken's Archives

20 Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon

Premium story gift credits per month, with 10 credits per account

10 User Icon User Icon User Icon User Icon User Icon User Icon User Icon User Icon User Icon User Icon

Monthly subscription gift credits per year, with 5 credits per account

3 + 3 Icon of a desktop computer Icon of a mobile phone Icon of a mobile phone

Upto three devices allowed per account

Not Ready to Subscribe?

Sign up for free with just your email address and get one exclusive subscriber story, unlocked just for you. Every day, for 30 days.

Trusted by 5,00,000+ executives and leaders from the world’s most successful organisations and students at top post-graduate campuses

Netflix PepperFry Disney Hotstar Paytm Swiggy
Amazon Microsoft Google IIMB ISB
Current Wave

Sharp, Original, Insightful, Analytical, Handcrafted

Unrivaled analysis and powerful stories about businesses in India and abroad from award-winning journalists. Includes access to long-form articles, premium newsletters, and our top-ranked podcasts.
Globe

Coverage across Sectors, Companies, and Geographies

Decode the most significant shifts in business, technology, startups, and healthcare. All told through a combination of original reporting, beautifully visualised data, and compelling narratives.
Heart

Made even better by a 5,00,000+ community

Our subscribers include leaders from the world’s most successful companies, students at top post-graduate campuses, and smart, curious people who want to understand how business is shaping the future.

FAQs

We have three subscription plans - Basic, Premium, and Premium Duo.

  • The Basic plan only gives you access to daily long-form stories, subscriber newsletters, free podcasts, and archive access for the previous two years. You won’t get our premium newsletters, premium podcasts, visual stories, and the iPad app.
  • The Premium plan gives you complete access to all of The Ken’s products and features.
  • The Premium Duo plan gives you complete access to The Ken for two independent accounts.

We publish sharp, original, deeply reported long-form stories from India’s startup ecosystem, internet economy, and publicly listed tech and consumer companies. Our stories are forward-looking, analytical, and directional—supported by data, visualisations, and infographics. We use language and narrative that is accessible to even lay readers. And we optimise for quality over quantity, every single time.

Our specialised subscriber-only newsletters are written by our expert, award-winning journalists and cover a range of topics across finance, retail, clean energy, and edtech, alongside weekend newsletters like The Nutgraf and First Principles.

Yes, you can upgrade to a higher plan while your current subscription is still active. Our system will automatically give you a discount against the remainder of your current subscription.

You will get a discount equivalent to the time remaining in your current subscription.

Yes, we do have corporate subscriptions, corporate gift subscriptions, and campus plans for larger groups that wish to read The Ken together. Write to us at corporate@the-ken.com and we'll help you with that.

Yes. You will have to upload a valid student ID card during checkout to avail the 50% discount. You can purchase a student subscription here.

We do not allow downloading and distribution of our stories. The Ken is a digital subscription-based product and only those with an active subscription will have access to the stories, either on our app or the website.

We allow two simultaneous logins per subscription for the Basic plan, via only web and mobile.

We allow three simultaneous logins per subscription for the Premium and Premium Duo plans, via web, mobile, and Android tablet/iPad.

We do not offer any cancellations or refunds. If you are facing any issues with your subscription, you can write to us at support@the-ken.com.

No

Sorry, no. Our journalism is funded completely by our subscribers. We believe that quality journalism comes at a price, and readers trust and pay us so that we can remain independent.

Looking for Group Subscriptions?