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Good morning [%first_name |Dear Reader%],
Have you heard the mind-boggling real-estate news from Gurugram? A penthouse in DLF Camellias, according to media reports, was apparently sold for Rs 190 crore (US$22.4 million). But that’s not the most surprising part. What shook the internet was the per-square-foot price—Rs 180,000.
That’s… steep.
When I first came across it, I immediately forwarded the news article to some of my friends who are planning to buy flats. Just to give them a taste of the madness out there.
But they pulled off a UNO reverse.
Because they told me something else about India’s real-estate space that was even more intriguing. An increasingly common dark pattern in home loans that I’ve since confirmed with two bankers and two insurance industry executives.
Let me explain how this plays out in practice through the experience of one of my friends, Debayan. He requested that I withhold his last name to protect his identity.
Under the radar
Debayan is a lawyer-turned-journalist who has been looking to buy a flat in Noida for the past few months. He finally zeroed in on a house in November. Small rooms. Smaller balconies. Located in a housing society that boasts a lavish clubhouse and a swimming pool that he’ll probably never use. A typical buy for most Noida residents.
The flat’s final price was negotiated down to around Rs 1.2 crore. Debayan had sold off some old property and had some savings, and the remaining was to be financed via a home loan. The total loan amount came to approximately Rs 32 lakh, which he wanted to pay back over a 30-year tenure.
Debayan initially went to HDFC Bank for a home loan, but after comparing interest rates, he settled for Bank of Baroda (BoB), which offered him an interest rate of 8.35%.
The trouble, and the thing we are interested in, reared its head when he initiated a conversation with the bank’s agent about his monthly instalments.
According to Debayan’s calculations, and one corroborated by multiple online EMI calculators, he should have been paying about Rs 24,000 each month. But his agent said his monthly payable would be a whole 30% more expensive—Rs 31,000.
When Debayan told me his story, I felt like I’d heard it before.
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CEO and Co-Founder, Razorpay
The Ken has proven naysayers wrong by successfully running a digital news publication on a pure-subscription business model in India. They have shown that discerning readers are willing to pay for well-researched, well-written, in-dept news articles.
Kiran Mazumdar Shaw
Executive Chairperson, Biocon Limited
As a designer, it’s easy to get lost in the craft of building products. As a business owner however, keeping up with a rapidly changing landscape is key to saying relevant. The Ken doesn’t just help me stay on top of what’s happening in India(and beyond), but makes it fun to do so.
Rahul Gonsalves
Co-founder and CEO, Obvious Ventures
I enjoy reading The Ken because it is informative, the articles are well researched, well written, without the spin and bias. I admire The Ken team for their dedication to getting closer to the true picture.
Hari Buggana
Chairman and MD, InvAscent
Transparent, Honest, Detailed. To me, The Ken has been this since the day I subscribed to them. The research that they put into each story and the way it is presented is thoroughly interesting. Personally, I’ve always had a great time interacting with the publication and reading the stories.
Harshil Mathur
CEO and Co-Founder, Razorpay