Download This PaperConsuming Antinatalism in Social Media: A Discourse Historical Analytic Approach
George Rossolatos (2018). Interdiscursive Readings in Cultural Consumer Research, Cambridge Scholars Publishing, pp. 179-212
44 Pages Posted: 31 Oct 2017 Last revised: 18 Jan 2022
Date Written: October 30, 2017
Abstract
Antinatalism, a relatively recent moral philosophical perspective and ideology that avows ‘it is better not to have ever existed’, has spawned a new social movement with an active presence in social media. This study draws on the discourse historical approach (DHA) to critical discourse analysis for offering a firm understanding as to how the collective identity of the Facebook antinatalist NSM is formed. The findings from the analysis of the situated interaction among the NSM’s members demonstrate that collective identity is far from a knitty-gritty concept, but a dynamic schema that includes a plethora of micro-interactions. Individuals constantly negotiate its meaning in context, as they seek to streamline the antinatalist system of ideas with their lifeworld through a web of interlocking schemata, discursive and rhetorical strategies.
Keywords: antinatalism, new social movements, ideology, consumer culture theory, netnography, critical discourse analysis
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