Apple Readies More Conversational Siri in Bid to Catch Up in AI

  • Company is working on overhaul that employees call ‘LLM Siri’
  • Unveiling planned for next year, with rollout coming in 2026
A display of iPhone 16 smartphones in London.Photographer: Victor J. Blue/Bloomberg

Apple Inc. is racing to develop a more conversational version of its Siri digital assistant, aiming to catch up with OpenAI’s ChatGPT and other voice services, according to people with knowledge of the matter.

The new Siri, details of which haven’t been reported, uses more advanced large language models, or LLMs, to allow for back-and-forth conversations, said the people, who asked not to be identified because the effort hasn’t been announced. The system also can handle more sophisticated requests in a quicker fashion, they said.