Business Development Director at Yoho | Ex-HKTVmall | MBA | E-commerce | Ad Sales | KOL Management | Content Creator

Hong Kong, RAE Hong Kong Informações de contato
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Sobre

As an experienced business development, digital marketing, and KOL management specialist, I have a proven track record of driving growth for ecommerce and media companies in Hong Kong and Macau. My passion lies in taking on ambitious projects from the ground up, exploring unfamiliar domains, and fostering effective communication with diverse stakeholders.

Throughout my career, I have embraced numerous challenges within startup environments, gaining invaluable self-awareness through both successes and failures. My mission is to continue expanding my expertise, challenging myself, and striving for constant growth. I am seeking dynamic, high-impact roles where I can leverage my versatile skillset to contribute significantly to organizational growth and embrace new, stimulating challenges.

In addition to my professional work, I also create content on YouTube under the channel @chloenocoffee, allowing me to further explore my creative interests while building an engaged community. I welcome the opportunity to discuss how I can put my multifaceted expertise to work for your organization.

Atividades

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Experiência

  • Gráfico 友和 YOHO

    Business Development Director

    友和 YOHO

    - o momento 4 meses

    Hong Kong SAR

    Responsible for leading the team to drive advertising sales and partnership initiatives

  • Gráfico Hong Kong Technology Venture Company Ltd

    Head of Business Development - Macau

    Hong Kong Technology Venture Company Ltd

    - 1 ano 11 meses

    Hong Kong SAR

    -First staff on the project. Led expansion into Macau for HKTVMall, its first overseas market outside of Hong Kong. Achieved cumulative GMV of HKD tens of millions after 12 months of launch.
    -Demonstrated GRIT in navigating the challenges, difficulties, and intricacies associated with launching a new platform in a new market.
    -Led strategic initiatives, including marketing, partnership and product development. Managed budgets with P&L responsibility.

  • Founder & CEO

    Key Opinion Friends Limited (HKTV Group)

    - 1 ano 2 meses

    Hong Kong

    -Key Opinion Friends Limited, the joint venture established by Chloe and HKTV, focused on livestream shopping and live streamer management
    - Recruited local livestream shopping hosts; grew and supported hosts with strategic training and development plan
    - Managed more than 500 hours livestream shopping show in HKTVmall
    - Achieved more than HK$ 10 million GMV in HKTVmall
    - Produced livestream shopping shows for more than 30 brands, including grocery, personal care & health, beauty…

    -Key Opinion Friends Limited, the joint venture established by Chloe and HKTV, focused on livestream shopping and live streamer management
    - Recruited local livestream shopping hosts; grew and supported hosts with strategic training and development plan
    - Managed more than 500 hours livestream shopping show in HKTVmall
    - Achieved more than HK$ 10 million GMV in HKTVmall
    - Produced livestream shopping shows for more than 30 brands, including grocery, personal care & health, beauty, gadget & electronic, dining & lifestyle, sportswear

  • 微辣 Manner

    微辣 Manner

    5 anos

    • Gráfico 微辣 Manner

      Chief Operating Officer

      微辣 Manner

      - 2 anos 6 meses

      Macao SAR

      -Played a crucial role in the first financing round pre-series A and closed over million HKD in investments
      -Maintained strong relationships with investors and the board of directors
      -Managed an annual budget in the eight-digit range
      -Oversaw operations in Macau, Hong Kong offices
      -Coordinated the joint venture business
      -Implemented and improved company policies, including commission, bonus, contract management, recruitment, expense claims, and cash advances
      -Expanded…

      -Played a crucial role in the first financing round pre-series A and closed over million HKD in investments
      -Maintained strong relationships with investors and the board of directors
      -Managed an annual budget in the eight-digit range
      -Oversaw operations in Macau, Hong Kong offices
      -Coordinated the joint venture business
      -Implemented and improved company policies, including commission, bonus, contract management, recruitment, expense claims, and cash advances
      -Expanded advertising business into the Malaysian market

    • Gráfico Manner Production Ltd.

      Director of Sales and Marketing

      Manner Production Ltd.

      - 1 ano 5 meses

      Macao SAR

      - Established Hong Kong branch in 2018
      - Managed advertising sales teams in Macau and Hong Kong
      - Implemented strategies to achieve sales KPI
      - Increased annual sales revenue by 60% (reaching eight-digit figures)
      - Developed more than 170 new clients in Hong Kong and Malaysia

    • Gráfico Manner Production Ltd.

      Account Manager

      Manner Production Ltd.

      - 1 ano 1 mês

      Macao SAR

      - Established and managed the advertising sales team in Macau
      - Implemented strategies to achieve sales KPI
      - Increased annual sales revenue by 300% (reaching seven-digit figures)
      - Developed more than 100 new clients in the Macau

  • Project Executive

    Eyecatercher Communication Ltd.

    - 1 ano 3 meses

    Macao SAR

    - Executed exhibitions and PR events
    - Developed new clients for exhibitions and events
    - Social media management

Formação acadêmica

Licenças e certificados

Publicações

  • Interwiew of Li Chang, musician of Macao Chineses Orchestra

    MUST UP

    MUST UP, the publication of M.U.S.T. student union

  • Art show rewiew - the Choice of Life, Drama of Godot ArtAssociation

    MUST UP

    MUST UP, the publication of M.U.S.T. student union

  • Art show rewiew - Clory, the Geneva Ballet

    MUST UP

    MUST UP, the publication of M.U.S.T. student union

Idiomas

  • Cantonese

    Nível nativo ou bilíngue

  • Mandarin Chinese

    Nível nativo ou bilíngue

  • English

    Nível intermediário

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