Mountain Dew is moving to recruit the next generation of customers by hiking into its past. The PepsiCo-owned soda brand this month revealed a new visual identity that restores its proper first name “Mountain” while eschewing “Mtn,” the vowelless shorthand that appeared in a 2009 rebrand.
Marketing News & Strategy
Mountain Dew’s revamp—what designers like (and don’t like)
Industry design pros largely approve of Dew’s return to nature, with some reservations
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