Published quarterly, the Ad Age-Harris Poll rankings are sourced from The Harris Poll’s daily brand tracking tool, QuestBrand, to identify companies with the greatest quarter-over-quarter increase in equity among specific age cohorts. Read the last edition of the Gen Z poll here. And check out the latest edition of the baby boomer poll here.
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20 brands catching Gen Z’s attention right now
X gains ground, with HelloFresh and Chick-fil-A also winning Gen Z attention
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