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Welcome to the world of CHUCK E. AND FRIENDS!

Which follows the beloved, mischievous mouse and his

friends (Helen, Jasper, Bella and Mr. Munch) on their

adventures in a world that could always use more of

Chuck E.’s effervescently, playful spirit. From the huge

and fantastical – like trying to throw a party on the

International Space Station – to the ordinary and

everyday – like trying to find a friend’s favorite pickles

that are sold out everywhere in town – the series

embraces celebration and playfulness as its thematic

heart. Each episode will feature Chuck E. ingeniously

approaching the world with the same positive mindset:

“there is always great value and something to celebrate

in what so many people overlook or take for granted.”

To Chuck E., the world should not just be a place

“where a kid can be a kid,” but where an adult can

also be a kid and, maybe most importantly, where

ANYBODY can rediscover their sense of play and

become a kid - AGAIN. Chuck E. is on a mission to

remind the world that the treasures of childhood

exist for everyone, everywhere, always – just as the

series, itself, is on a mission to appeal to everyone,

everywhere, always – with hilarious entertainment

the entire family can enjoy TOGETHER.

LET’S GET THIS

PARTY STARTED!

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Chuck E. is the fun-loving, charismatic mouse who looks at the world

through his own, unique cheese-colored glasses. While everyone else

seems to focus on life’s problems, failures, and fears, Chuck E. has the gift of

always seeing life’s positives – the small victories, the fun, the humor – the

things worth celebrating that others take for granted – like the joy of a

perfectly placed, well-designed cupholder. To him, anything worth doing is

worth having FUN doing. Then, if it was up to Chuck E. Cheese, you

celebrate having done it!

The only thing he loves more than turning the mundane into a celebration

are his friends. For him, Helen, Jasper, Bella and Mr. Munch are more than

just friends, they’re his chosen family. Like Ferris Bueller's natural leadership

qualities, and Phineas Flynn’s unending enthusiasm, Chuck E.’s passion is

contagious. Whether it’s trying to celebrate the time-traveling “miracle” of

Daylight Savings, or fend off an invasion of headless Minotaurs, Chuck E.’s

friends are easily swept up in his mischievous, ambitious, often chaotic

vision; helping him achieve whatever goal, big or small, is in front of them.

He’s grateful for his friends’ loyalty, and ability to keep him grounded and

provide different perspectives.

Chuck E. always looks at life from fresh, new angles. He often questions why

we do the things we do just because “that’s how they’ve always been

done” – who ever said eggs and pancakes were only morning food, and

recess breaks are only for school kids? This leaves him with a complicated

relationship with rules and authority. For Chuck E., rules aren’t meant to be

broken, but they ARE meant to reexamined, reevaluated, and rewritten,

which can occasionally irritate those who take it upon themselves to enforce

those rules. Like Bugs Bunny, Chuck E. Cheese is an impish, playful “rebel”

who is always on the appropriate side of right and wrong.

CHUCK E. CHEESE

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Helen Henny is one of Chuck E.’s oldest, most trusted friends. She is as fun- loving and positive as any fun-loving, positive mouse can hope for in a chicken,

but Helen also has a nurturing, maternal, literally, “mother hen” side. When

things turn to chaos (an unfortunately common event), Helen is often found

trying to corral, organize, and lovingly guide her friends through it.

Chuck E., Jasper, Bella and Munch have enormous respect for Helen, and she is

often the voice of reason. She’s a realist and is able to see the big picture when

her friends become increasingly tunnel visioned. While Chuck E. always finds

the small victories to celebrate, and others may focus on the negative

problems, Helen often has to remind Chuck E. that those “negative problems”

shouldn’t be ignored. Helen loves and encourages Chuck E.’s positive, take

nothing for granted attitude, but she usually tries to get him to find solutions to

the negatives WHILE celebrating positives. For instance, while the gang is

playing Helen’s favorite “Mario Kart-type” driving game, the bewildered,

inexperienced Munch is bummed that he keeps coming in last. Chuck E. wants

to celebrate how much Munch has improved, which is the real win. Helen

agrees and suggests they go celebrate at the brand-new Car-themed

amusement park. The friends all ride go-carts, bumper cars, and other driving- related rides which boosts Munch’s confidence and driving skillset. Back at

home, Munch becomes seemingly unbeatable.

When not keeping a mother hen eye on Chuck E’s latest possible

misadventure, Helen is a gifted, driven video gamer, who enjoys going head- to-head with any challenger. When things get serious in the gaming world,

Helen will occasionally reveal a hilariously incongruent, highly competitive,

trash-talking side, allowing her passions to get the better of her.

HELEN HENNY

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If Helen Henny, with her maternal positivity, stands on one side of

Chuck E., Jasper Jowls, the streetwise dog, stands on his other side

with his carefree, comically cynical, wise-cracking attitude. Jasper

isn’t negative or antagonistic, he just doesn’t invest too much

emotionally in the outcomes and solutions about which his friends

seem so passionate. Win or lose, Jasper greets either with a shrug,

believing it will all come out in the wash eventually.

Like Jerry Seinfeld or Rocket Raccoon

, Jasper gets away with saying

what everyone is thinking — “If you arrive fashionably late in Crocs,

you’re just late.” — and people love him for it. Like most dogs,

Jasper is “man’s best friend” in that he has and makes friends

everywhere he goes. Having spent so much time in the front row of

mankind’s absurd show, he has developed a sharp, keen eye for

man’s foibles and silliness.

The depth and extent of Jasper’s social connections never fails to

amaze his friends. When they run into an obstacle, many times it’s

Jasper’s seemingly endless contact list that saves the day, like the

time a city worker wanted to unfairly fine Pasqually’s restaurant. —

Jasper just makes one quick, casual call to Gov. Dolly Parton (they

have an ongoing game of Go Fish) and Pasqually’s unfair penalty

vanishes. Despite Jasper’s irreverent enjoyment of chaos and

absurdity, he is as fiercely loyal as any dog and cares deeply about

his friends and their well-being. It’s never any question that Jasper

will go all-out to help Chuck E. and his friends solve any problem.

JASPER JOWLS

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Bella is the most adorable, sweet, innocent little Hispanic bunny

in the whole wide world – on the surface. While Bella IS good

through and through, her astounding cuteness is not something

in her control. She just IS cute. Her little voice SOUNDS so cute,

regardless of what she says. Imagine the cutest voice you’ve ever

heard complaining, “EWW! The milk is spoiled!” as everyone

gushes, “Awwww.” Bella was simply born outrageously

adorable – and she resents it, struggling to be taken seriously.

Knowing that most people will react to her little voice with

precious delight, Bella has, over time, become a bunny of few

words. She is all about action.

Inside, Bella is a no-nonsense, capable, confident rabbit. Within

the gang, Bella is the fixer, the convincer, the bunny that gets it

DONE. Many times, while her friends are still arguing with one

another about the best way to approach a problem, Bella goes

off screen and gets it solved all on her own.

And on rare occasions when her normal tactics aren’t enough,

NO ONE can say “no” to something as cute as Bella TRYING to

be cute. The laws of space/time don’t seem to allow it. Even the

meanest, scariest, hairiest antagonists turn to mush at the sight

of Bella’s cuteness turned up to “11,” and can’t help but do her

bidding. When the going gets tough, Bella is Chuck E.’s

adorable ace up his sleeve.

BELLA BRINCA

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Mr. Munch is a lovable, big, round purple alien who is the life of the party. If

there is or ever was a reason why Mr. Munch came to our planet, it remains a

mystery because Mr. Munch is way too distracted having fun with his friends.

Like Mork from Ork, Munch is a comically exaggerated fish out of water on

Earth. The rules of society make little sense to him and even the laws of Earth

physics and biology are baffling to him. If Chuck E. sees opportunities to

celebrate where others do not, Mr. Munch embodies the spirit of

“celebration,” itself.

Sweet-natured and generous, Mr. Munch loves his friends and is eager to

help them anyway he can – even when he doesn’t understand what

they’re trying to accomplish. He has the ability to open little dimensional

portals to his alien home world using a high tech, multi-purpose, alien

device (think Doctor Who’s screwdriver) and retrieve items that he wants

or needs. Although he believes they might solve his friends’ latest

problems, much to their amusement, these silly, sometimes ridiculous

items are rarely helpful, if even recognizable. Munch is oblivious to the

fact that on earth, his high-tech alien device just happens to look exactly

like an ordinary Earth toilet plunger - which causes great confusion -

especially in public restrooms.

While most Earth customs are strange to him, Mr. Munch DOES understand

the universal language of MUSIC. It did not take much convincing to get

Chuck E. and his friends to join Munch in starting his Make Believe Band. The

gang is always ready to grab their instruments and become the party band at any

celebration. For Chuck E., his dear friend Munch is a seemingly endless inspiration

for new, original ways to celebrate and have fun. Chuck E. learns from Munch as

much as Munch learns from Chuck E. Mr. Munch’s totally objective, naïve take on

things is in line with Chuck E.’s ability to appreciate what others take for granted.

MR. MUNCH

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Pasqually is the beleaguered, kindly, tolerant owner and operator

of Pasqually’s family restaurant, above which Chuck E. Cheese

and his friends live. Pasqually’s restaurant means everything to

him. His family has owned ones like this for generations going all

the way back to Italy and he wants to do his legacy proud. He

really cares about creating a warm, inviting, cozy family

environment for his patrons. Unfortunately, Pasqually is a worrier

and can get stressed out by life’s curveballs and strikeouts.

PASQUALLY

Living right above him is Chuck E. Cheese, who always has a way of

making Pasqually see the good, positive side of a seemingly bad

situation. Unfortunately, Chuck E. and his friends are occasionally the

cause of the bad situation, themselves. Pasqually can find himself in the

strange position of having to go up and bang on Chuck E.’s door to ask

them to please keep the fun, chaotic noise down because it’s drowning

out the massive, raucous kid’s birthday party he’s hosting downstairs.

Other times, Pasqually will open up the restaurant in the morning only to

find Jasper drinking all the milk out of the carton from his fridge, then

helpfully telling him, “You’re outta milk.”

Pasqually is like an avuncular, almost paternal, figure to Chuck E. and his

friends. He tries to offer them guidance, but his concern for rules and

traditions are at odds with Chuck E.’s outlook on life. Despite the silly

irritations and hijinks of his upstairs neighbors, there is real affection

between Pasqually and the gang, and at the end of a long day, you can

usually find Pasqually, Chuck E., Helen, Jasper, Bella, and Munch sitting

around a candlelit table after hours, eating leftover pizza and potato skins

laughing about the day’s adventures.

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In the beloved tradition of Looney Toons or The Muppets, Chuck E.’s world has a mixture of sentient, talking animals and humans (all of

whom are roughly the same size instead of, say, a mouse being a tiny creature) all living and functioning together in a typical society.

No one thinks twice about buying ice cream from a horse or lending a sympathetic ear to a sad Moon in the sky.

THE

WORLD 9

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While the show will establish

and evolve its own internal set

of rules and “laws,” the goal is

to create a giddy, free-flowing,

“anything goes” tone and story

approach that will keep the

audience surprised, delighted,

and invested - forever unable

to guess what will happen

next. Most of all, the focus will

be on the fully dimensional,

fun, relatable main characters,

who will drive the stories and

bring the audience into their

warm, tight-knit circle.

Chuck E. and his friends are like “kidults,” all living in a large apartment loft above Pasqually’s family restaurant in a quaint, suburban city (think Hill Valley from Back To The Future). The

apartment is set-up like an amazing, fun clubhouse for Chuck E. and the gang to hang out, watch scary movies, practice music, or play marathon gaming sessions. Mini trampolines,

slides, a putt-putt golf course, Skee-Ball, and free flowing slushie machines are just some of the highlights. Each friend has their own personal space accented with their own individual

touches. The building is a converted firehouse, and the fire pole still exists, giving the gang quick, not always welcomed, access to Pasqually’s fully stocked kitchen below. 10

THE

TONE

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Much like how Mickey Mouse does not visit Disneyland, Chuck E. Cheese establishments that our audience are familiar with in the real

world do not exist in this new animated world. The animated specials and series occasionally feature Pasqually’s beautiful, family- owned Italian restaurant that gets wildly disrupted by our zany cast of characters — but this is not a show about a kid’s pizzeria arcade.

This is a show about fully dimensional, fun, relatable main characters who will drive the stories and bring the audience into their warm,

tight-knit circle. Watching Chuck E. and Friends! should feel like hanging out and going on adventures with your own best friends.

A NEW

LEGACY 11