Ex-tradies go from zero to $6m by swinging for young golfers

Two former tradies have built a $6 million-a-year business by tapping into the demand from Millennials and Generation Z for offbeat golf clothing designed to take the stuffiness out of the game.

Dale Smedley, a former glazier, and Shaun Trevillian, an ex-plumber, established Golf Gods a decade ago after tiring of the day-to-day drudgery of life “on the tools”.