Trump’s Followers Are Living in a Dark Fantasy

At a rally just outside Atlanta in late October, thousands of Donald Trump supporters lined up in the punishing southern sun to see their hero; some had driven hours from out of state. Vendors hawked T-shirts with slogans such as Say no to the ho, and Roses are red, Hunter smokes crack, Joe Biden has dementia and Kamala isn’t Black, sometimes chanting the phrases out loud to amused onlookers.

Hundreds of people still standing in the winding queue shuffled off into a disappointed crowd when told that the venue was now full. Many hung around outside, browsing the vendors’ wares or grabbing a bite at one of the nearby food trucks. They were there to see Trump, but also to enjoy the sense of belonging that comes from being surrounded by the like-minded. They were there to see and be seen, dressed in MAGA hats, MAGA shirts, MAGA tights. Service dogs decked out in stars and stripes, men in silk shirts printed with an image of a bloodied Trump raising his fist. As “Y.M.C.A.” blared from inside the venue, Trump supporters stopped their conversations to sing along and shape their arms with the chorus.

The first time Trump ran for president as a Republican, when I spoke with his followers I encountered a superficial denial of Trump’s prejudice that suggested a quiet approval of it. They would deny that Trump made bigoted remarks or proposed discriminatory policies while also defending those remarks and policies as necessary. What I found this time around were people who were far more deeply embedded in an unreality carefully molded by the Trump campaign and right-wing media to foment a sense of crisis—and a belief that they were being exploited by a shadowy conspiracy that Trump alone could vanquish. Whereas many supporters I spoke with at rallies in 2016 rationalized or dismissed Trump’s yarns as exaggerations or bombast, in 2024 they would repeat them solemnly and earnestly, as gospel.