Chloe Chan

[Korean sellers going global with Greyd’s video platform] Greyd, a social commerce platform developed by Seoul-based software developer Arbaim, aims to secure a bigger footing in overseas markets as it offers an effective marketing tool for Korean sellers that is also entertaining to attract young customers. Short-form videos, typically defined as any video under 90 seconds in duration, have become increasingly popular on a variety of social media platforms, including TikTok, YouTube and Instagram. Advertisers are also turning their eyes to the new type of content to appeal to younger generations. “In the past, it was difficult to make profits on social media platforms, and advertising products via short-form videos was sometimes considered to damage customer confidence in the products. Greyd tried to solve these issues by making a customer-centered review platform,” a Greyd official said. Greyd said its platform can benefit all three parties using it: product sellers, customers and content creators. Tap below to read full story. #video #platform #TikTok #YouTube #Instagram #advertise #young #generation #Greyd #marketing #tool #globalization https://lnkd.in/gWwmift3

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🎉 Welcome Digital Zoo in joining IAB Hong Kong👏 [New Member Introduction] Digital Zoo https://digitalzoo.com.hk/ Business Category: Agency, Data, Measurement and Analytics Company Profile: Digital Zoo specializes in tailored SEO solutions and content hub development for B2B and B2C companies of all sizes. We optimize digital marketing strategies, enhancing brand visibility and engagement through innovative content architecture, comprehensive keyword research, and strategic content planning Target audience: Digital Zoo serves diverse B2B and B2C companies, offering tailored SEO solutions and content hub development. Our clients include ITeshop, Cosmax, Heal Medical Group, Blue Insurance, etc, showcasing our ability to serve various industries and business sizes. Unique selling proposition & competitive advantages: Digital Zoo's unique selling proposition stems from our comprehensive approach to SEO and content marketing, coupled with deep industry expertise: We excel in blog creation with robust SEO strategies targeting a vast array of keywords, boosting clients' online visibility and organic traffic. Our content strategies focus on quality that resonates with both search engines and target audiences. We stay at the forefront of SEO trends and Google algorithm updates, constantly monitoring and analyzing the latest developments. This ensures our clients benefit from cutting-edge strategies aligned with current best practices, maintaining a competitive edge. Our proficiency with diverse SEO tools sets us apart. We use advanced platforms like Moz, Ahrefs, SEMrush, SimilarWeb, Sparktoro, SE Ranking, Screaming Frog, and seoClarity. This toolkit enables in-depth analyses, performance tracking, opportunity identification, and data-driven strategies that deliver measurable results. By combining these strengths, Digital Zoo offers a unique, comprehensive, and highly effective approach to digital marketing that drives sustainable growth for businesses of all sizes. #iabhk #memberprofile #digitalmarketing #datacompany #agency #fintech #brand #technologycompany #newmember #DigitalZoo

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A new e-commerce player enters the Thai market. The entry of Chinese e-commerce giant Temu into Thailand is set to intensify competition and potentially disrupt local retailers like Lazada, Shopee, and TikTok. Temu's aggressive pricing strategies and rapid delivery services are expected to attract many consumers but may lead to the shuttering of local factories and increased economic strain on SMEs. But experts urge the Thai government to implement stricter import regulations to protect local businesses from the influx of cheap, non-branded products. With recent rumors of the Lazada Group looking to divest its stake in Lazada Thailand, could this also be the straw that breaks the camel's back, motivating the e-commerce giant to reconsider its Thailand strategy? https://lnkd.in/gNdZdJF5

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For over 10 years, MMA Vietnam has been setting the martech and adtech agenda in Vietnam, especially for real estate, pharmaceutical, and fintech brands. Recently, marketers convened to emphasize the importance of building trust and content credibility by leveraging reputable news media, think of Tuoitre, Vietnamnet, Laodong, VNExpress, there are more. While social media remains a prevalent channel, online news continues to be a top priority for a credible news environment and context (👉VDCA Vietnam) Well done, Master Hạnh Trần 💪 This highlights the increasing attention to global adtech with a local touch

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Looking to Break into Japan's App Market? 🗾 Our expert tip is to start with Apple Search Ads (ASA). For apps entering Japan, ASA provides the most reliable user and keyword data. Non-game apps thrive with ASA, using OOH channels to drive growth. Game apps do well too, but there's a limit—when it's reached, our experts can suggest other marketing methods to target hyper-engaged, high-paying users. Want to dive deeper into tailored solutions for your app? Liberteenz, founded in Tokyo 17+ years ago, is here to help. Reach out to us for a complimentary app growth consultation!📲 #AppMarketing #JapanExpansion #ASA #MobileGrowth #GoogleAds #ASO #AppGrowth

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Does more money guarantee better sales? Here are a few myths and truths surrounding this notion. Need help. Contact us today. Visit our website at datawave.hk for more information. #datawavehk #digitalmarketing #marketingagencyhongkong #digitalmarketingadvertisingagency #digitalcompany #AdvertisingAgency #DigitalMarketingAgencies #MarketingAgencies #FacebookAds #Ads #PPC #AdsCampaign #Business #MetaAds #Social MediaMarketing #marketingdigital #socialmedia #MarketingStrategy #MarketingTips #SocialMediaTips #GoogleAds #PerformanceMarketing #PaidMarketing

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Big gaming and marketing news for brands or agencies in #Vietnam. VNG (Vietnam Gaming) and Roblox just announced their partnership to “officially” bring Roblox to Vietnam. Until now, Roblox hasn’t officially been represented in Vietnam. Roblox have been unable to monetise the large Vietnamese market, and Vietnamese brands who have been slow to adopt the platform to reach potential customers. Given Roblox’s aggressive international and brand partnership growth plans, it makes sense they would partner with VNG to accelerate expansion into the market. Zhen Fang, Head of International Markets for Roblox said “At Roblox, our mission is to engage people with optimism and respect. This cooperation with VNG will give the user community in Vietnam the ability to access millions of virtual experiences on the Roblox platform. Vietnam is an important market for Roblox, and we are committed to bringing the best experiences to users in Vietnam”. This will likely mean quicker adoption of Roblox, as media habits change, and marketers look outside of traditional social media platforms to reach potential customers. Reach out to me or the Build team if you're interested in building Roblox games for your brand. Thoughts? Julien Courant, Brandon C. Joe Nguyen Thu Nguyen Article links in the comments.

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ARROVA and Anzu.io partner to bring realistic in-game advertising to Japan, enhancing revenue for developers and engagement for brands. read more: https://lnkd.in/gi_pU6gB Itamar Benedy | Kosuke Arai #Gaming #Advertising #InGameAds #Partnership #GameMarketing #Adtechtoday

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Innovative Hub is Now an Official Xiaohongshu 小红书 Overseas Advertising Partner! We are thrilled to announce the expansion of our collaboration with Xiaohongshu (小红书), also known as RED or the Little Red Book, to the overseas market. As a leading Chinese lifestyle-sharing and decision-making platform, Xiaohongshu allows users to share videos and photos about fashion, beauty, food, travel, and more. This significant partnership, with Innovative Hub as the Official Overseas Advertising Partner, will revolutionize brand engagement in global markets. At Innovative Hub, we understand the tremendous value Xiaohongshu offers to international brands looking to enter the Chinese reading market in both oversea and China. With our comprehensive solutions, including account setup, management, content strategies, advertising, and KOL marketing, brands can effectively generate word-of-mouth, enhance brand awareness, increase user engagement, and drive revenue. Moreover, we are proud to be the exclusive partner for Xiaohongshu overseas shops in Singapore, further solidifying our role in this groundbreaking collaboration. Stay tuned for more exciting updates on this transformative partnership! Contact our sales representatives for more details: [Innovative Hub Contact]( https://lnkd.in/g9bagYec ) #Xiaohongshu #XiaohongshuMarketing #LittleRedBook #InnovativeHub #DigitalMarketing #InfluencerMarketing #ContentStrategies #BrandAwareness #GlobalExpansion #ChineseMarket

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esports and gaming are the biggest mediums

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How traditional eateries in Hong Kong leverage digital solutions to boost customer satisfaction and drive growth by adopting Mini Programs.

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📉 Economic Growth: HCMC's economy is forecasted to grow at 6% in Q2, a drop from 6.54% in Q1. 🏢 Public Spending: Public spending slowed, with weekly disbursements below VND200 billion in April and May. 🚢 Export Challenges: Exporters struggle to meet green standards, risking reduced orders by year-end. 🛒 Stimulus Programs: A two-phase shopping stimulus is planned to boost consumer spending over the next 4-5 months. 🌱 Future Focus: Emphasis on digital transformation, green transition, and enhancing labor productivity is crucial for economic improvement. Overall, a positive full-year growth outlook remains at 7.5%. #HCMCEconomy #EconomicForecast #SustainableGrowth

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💃 "女神楽園 ガーデス·パラダイス" Success Story 🏰 Background: "女神楽園 ガーデス·パラダイス" is an RPG anime card game. The client wanted to increase brand awareness in Japan through influencer marketing, attract new users, engage current users, and drive traffic to their official accounts. 🚀 Strategy: With the rise of social media and influencer culture, gaming in Japan has changed a lot. Many Japanese YouTube and Twitter users share gaming content with their large audiences. For this promotion, Yeahmobi focused on the game's features and target audience. We used these strategies for a two-month promotion of "女神楽園 ガーデス·パラダイス": 👉 Influencer Selection: 2 gaming influencers + 3 Japanese illustrators. 👉 YouTube Campaign: Created custom gameplay videos. 👉 Twitter Campaign: Made image posts and tweets. 👉 Creative Content: Developed fan art and authorized creative content featuring game characters. These strategies helped increase the game's visibility and engagement among Japanese audiences. 📈 Results: Achieved over 180K impressions, leading to a high conversion rate. 🔗 Learn More: Discover how Yeahmobi can boost your brand! https://lnkd.in/gAB7Tyy8 For business collaborations, contact us at: 📩 business_contact@yeahmobi.com Stay updated on Facebook: https://lnkd.in/ggUNvirJ Let's create your brand's success story together! 🚀

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