Artisanal 2024 Exhibition Tokyo

0. Introduction

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Konnichiwa, Tokyo. It’s John Galliano speaking. Would you like to take a walk with me... offline?

I’m delighted to welcome people to Maison Margiela’s Artisanal 2024 experience staged here in our Ebisu boutique in Tokyo, a place ever so dear to our hearts.

I invite you to immerse yourself in what you’re about to see: to be conscious, present in the moment, and witness with your own eyes what you may only have seen on a screen, until now.

It’s my hope that this soundscape might help to guide you through the show; to absorb you into the Artisanal ateliers of Maison Margiela, our experimental haute couture laboratory in Paris where the imagination that drive our creativity turns into reality.

I created this experience – this multi-disciplinary exhibition – with the desire to personally share with our communities around the world the storytelling and technical expertise that brought the Artisanal 2024 to life.

What you will see is a post-mortem of the show we presented this January, in the underbelly of Paris, below Pont Alexandre III, bathed in the silver light of a Wolf Moon reflected in the oily surface of the River Seine.

Like a cabinet of curiosities, we dissect all the elements of our story and place them under a wealth of figurative microscopes to reveal the techniques, details and illusions that create the complete image.

You will see the initial inspirations that triggered my mind, the characters it conceived, and the way they materialized through the cutting-edge couture that courses through the veins of Maison Margiela.

I hope you’ll enjoy it. Arigato, and God bless.