Aliza Khambatta

Excited to share a highlight from my journey last summer! I built an E-commerce website from scratch using Shopify for a fictional sunscreen brand called Nöz. It was part of of The Global Tech Experience program. Throughout this experience, I honed my skills in various aspects of digital marketing: ➡ Crafting empathy maps for enhanced user understanding. Focusing on UX design to ensure a seamless customer journey. ➡ Developing compelling brand voices and value propositions. ➡ Selecting effective color schemes, typography, and hero images. ➡ Implementing SEO strategies, including keyword research and leveraging Google Trends. ➡ Enhancing website visibility through meta data optimization. ➡ Improving conversion rates through strategic CRO tactics. ➡ Designing and executing promotions and offers for increased engagement. Take a look at the website I built here- https://lnkd.in/gzQhFCV7 Can't wait to continue leveraging these skills and exploring new opportunities in digital marketing! #digitalmarketing #ecommerce #website #shopify #marketing #networking

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Boost your business with stellar Facebook and Instagram Ads. Upskill with our short course in Sydney and master target audience, ad design and optimisation! #DigitalMarketing #UpskillSocialMedia

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📣 Tell us about your business to help compile Australia's go-to resource for the wedding industry, and go into the draw to win a $500 Visa card! 🤑 The annual Easy Weddings business survey for 2024 is now open — and we need your perspective. Whether you've been in business for decades, are a new kid on the block, or somewhere in between, your insights matter greatly to us. We're looking to statistically measure how 2024 and 2025 compare with previous years, and what lies ahead for Australian weddings. Your input will ensure our industry is well-prepared. The data gathered will be used in various ways, including PR and our annual Australian Wedding Industry Report, which is sent to 10,000 Australian wedding businesses and media contacts. Ultimately, it's about equipping businesses like yours with the insights to thrive in 2025 and beyond. Click below 👇to complete the survey.

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October marks 1 year at Infinity Nation. 🥳 Here’s what I’ve learnt… Two years into my marketing career post-grad, and it’s safe to say I’ve learnt a lot in a short amount of time. Here’s my top 5: 🙋🏼‍♀️1) Asking for help when you’re stuck on a task isn’t a bad thing. 💬2) Don’t be afraid to take up space. (Introverts I’m looking at you.) 🙏3) A great Manager and mentor is a blessing. 🪴4) Don’t be afraid to say ‘yes’ to new tasks and ideas,it’s how you grow! 🧘‍♀️5) Learn what fills your cup after work hours, it can change how you show up the next day. Thank you Infinity Nation for being amazing as always. Also a special shout-out to Hannah Waller the amazing mentor I am referring to above. #marketingexecutive #salesexecutive #marketing #marketingagency #copywriter #contentmarkting

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👉🏻 There's a significant cultural shift where brands, not just individuals, must embrace Australia's growing diversity. According to the 2016 Census, nearly half of Australians are first or second-generation, with over 4.9 million speaking a language other than English at home. These numbers are rising, particularly among migrants from China and India. 🌟 Yet, many companies overlook multilingual marketing, missing opportunities for customer loyalty and trust. Effective multicultural marketing doesn't have to be costly. 🚀 To succeed, brands should adopt an intercultural approach, engaging with diverse cultures simultaneously and authentically. This means understanding dynamic cultural nuances such as family dynamics, generational shifts, and community values. Communication should transcend language to respect cultural contexts and values. 👉🏻 At I4S, we know how important it is to connect with Australia's diverse communities. We use specific strategies to engage with each group in a genuine way. Instead of general communication, we focus on cultural details to build strong connections between the audience and the brand. 📲 Ready to achieve diversity across Australia? Visit I4S today and discover how our strategies effectively connect your brand with diverse communities. #MulticulturalMarketing #CulturalDiversity #CommunityEngagement #AustraliaBusiness #InterculturalCommunication #BrandConnection #DiverseAustralia

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When I graduated high school in 2020, I had a range of Marketing courses across Melbourne’s universities to choose from. After attending open days, reviewing programs, and considering travel times, one course stood out: RMIT’s Bachelor of Business Marketing (Applied). What made RMIT special wasn’t just its location, diverse subjects, or industry reputation — it was the inclusion of a 1-year Work Integrated Learning placement. Choosing RMIT turned out to be a great decision! The hands-on experience I gained through the placement was invaluable. It allowed me to immerse myself in the industry and confirm my passion for marketing. There's a stark difference between theoretical knowledge gained in a classroom and practical application in a workplace, and I felt that my placement bridged that gap perfectly. Moreover, placements aren't just beneficial for students—they’re a win for businesses too. Companies gain fresh perspectives, innovative ideas, and young minds eager to make an impact. Ultimately, everyone wins in a placement! Do you believe in the power of placements? Share your thoughts below. Read more about my experience in this interview:

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1,000 Reasons Why Māori Organisations and Entrepreneurs Shouldn’t Be Posting on TikTok   #1 Reason: Because you don’t want to grow your kaupapa, brand, or organisation.   Actually, there’s no real reason why you shouldn’t be posting on TikTok.   TikTok is no longer just a platform for kids, and guess what? You don’t even have to dance on there if you don’t want to. The reality is that TikTok, like all social platforms, can help you get attention for your kaupapa and build a thriving community.   The trick is figuring out what to post. Whether you’re sharing stories, insights, or showcasing your mahi, TikTok offers a unique way to connect with a wider audience and elevate your brand.   TikTok is an opportunity for Māori organisations and entrepreneurs to amplify youtr voices and grow your impact. Don’t miss out on the chance to reach new audiences and build a community around your kaupapa.   On that note feel free to come and check us out https://lnkd.in/g-KnH_Dc

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🇦🇺 Is your Aussie small business struggling to cut through the noise on Meta platforms? Let us help you get the clicks that convert. From ad creative to targeting strategies, AS Digital can make sure your brand stands out where it matters. 🎯👉

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Hello LinkedIn world, I'm Bri! 😀 I've just turned the tassel at the University of Melbourne, stepping out with a Master’s in Marketing and stepping into the real world—hungry and desperate for a challenge. 🎓 In a sea of graduates, I stand here craving the adrenaline rush that comes from looming deadlines and the exhilarating thrill of overtime hours. These days, without projects or tasks, I feel like a race car stuck in the garage. I’m wired to perform, built for speed, and ready to go full throttle. If your team needs someone who thrives under pressure, lives for the hustle, and brings a diverse skill set in digital and traditional marketing spheres, I’m your person. Grab my CV quickly—employees as good as me are hard to find, and once this opportunity passes, there won’t be another like it! With hands-on experience in social media, digital marketing, customer service, and research, I am well-equipped to take on the modern marketing landscape. I’m on a quest for a role that demands my all and isn’t afraid to push the limits. I’m not high-maintenance; just solving for subsistence is enough for now, as I’m looking for a graduate role. I learn incredibly fast, having self-taught many skills that have propelled my growth. Don’t let this post be just another scroll-by. Hit me up, let's talk deadlines, and please, make them yesterday! I’m here, ready to dive into the deep end and make waves. Reach out for my CV. Let's make something happen. 🚀

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I've been a tiny cog in a big machine over the past few months, doing some social media and website bits for a parliamentary candidate, and running their TikTok. Here's my biggest takeaway (sorry, it's a long one!): You cannot meme your way to an election win. I went in with one aim: building up a video library. If people opened TikTok and searched for our candidate, I wanted them to be able to find him. While Party HQs posted memes and attack videos on all sides, we focused on policy. Here are the parameters: → We didn't mention the other candidates. → When our videos were local, they performed the best, so that was our focus in the last couple of weeks. → I wanted to target the FYP, so every video started with 'Hello! I'm X'. Friendly and approachable. Just like our candidate. And then people told him on the street that they'd seen him on TikTok. Two people on the doorstep said his TikToks helped them decide to vote for him. There were challenges: → Our views dipped in May, so we had to rebuild them. → We tried to avoid political buzzwords and edited it all in CapCut in case that has any bearing on the algorithm. → Editing subtitles on a phone screen on lunch breaks, in the car, and late at night was not as easy as I had hoped. → Having time to get content filmed became harder and harder as we both got busier and busier. But it was all about education. Without the history of votes and actions a sitting MP would have, we were setting out a more abstract case for hope and change. For example, nearly every visiting MP did a TikTok for us, explaining policies and how they affect our town. We needed to be sincere. We wanted to treat our audience with respect. We didn't go viral, but we were consistent. Because having the most aura points doesn't necessarily make people more likely to vote for you. 🗳

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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Instagram has announced significant changes to how it will recommend content, with a focus on original content and increased distribution for smaller accounts. Gippsland based social media expert Erika McInerney from Mac&Ernie, says Instagram plans to down-rank aggregator accounts, which are profiles that primarily repost other people's content without significant modification or attribution. "If you're going to share other people's content, you need to start adding something that enhances it. No more screenshots, no more straight re-posts," says Erika. Erika says using keywords strategically in captions and post is essential for visibility and discoverability on platforms like Instagram. "Algorithms do not guess. So if you are vague, if you don't use many words, if your creative is a bit vague, then the algorithms won't know what you're talking about or who you're for." Listen to our interview via ‘She Makes News’ episode 7 or read it online via our website. https://lnkd.in/gDp8mp-U

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Influencers, if you are struggling to secure brand deals do THIS... Samuel Weidenhofer posted one piece of content just over 24 hours ago that now has 6million views. Sam is currently travelling around Australia creating content for brands, living his dream life and today also had to find time to squeeze in an interview for 7News. Sam has brands paying him money. Big money. How? Because he has made kind content the heart of everything that he creates and that's why brands want to work with him. Check out these stats: 1. Content with higher-than-average emotional responses generate 23% of sales spikes (Nielsen). 2. Four out of five (81%) emotionally connected consumers promote brands to their closest circle and spend more on the brand too (Netimperative). 3. 82% of top-performing companies are paying closer attention to the human experience online (PWC). If you want to secure brand deal after brand deal, bring kindness into your content. Want to know how? I am creating a free mini-course on how to add kindness to your content and bring in 6figures in brand deals. DM me if you would like access. Congratulations Samuel Weidenhofer. #influencer #influencermarketing #influenceragency #kindness #kindnesscontent

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Stoked to be part of GRO Rural If you're after top-notch freelancers and businesses from all over Australia, give Gro Rural a go. You can find everything from marketing and legal to IT, finance, and heaps more, right from your fingertips. Get the job done and support rural communities at the same time. #GoRuralAustralia #FreelancersDownUnder #SupportRuralBusinesses #AustralianFreelancers #RuralCommunitySupport #BusinessesInAustralia #AustralianBusinesses #AgriShots

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What’s been happening? UGC is a booming space for content creators. It’s really taken flight in Australia. Brands who are looking at organic ways to target their audience are catching on fast. So here’s a few UGC examples I’ve made for brands.

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Are you looking for insights to make your social media campaigns more effective? If you look at the latest global index report, the state of the digital report for this year, we can see that in Australia the number one way of using social media is to keep in touch with family and friends. Businesses that create content that is a bit more wholesome, involves family or is centred on a genuine scope tend to do much better on their click-through rates. Interested? WATCH NOW to learn more. https://bit.ly/4bHhzgR #AttentionExperts #socialmedia #socialmediamarketing #socialmediaads #digitalmarketing #socialmediatips #socialmediaagency #socialmediatrends

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